Features | Opinion

  • Akam’s CCO Exhibits Post-Crisis Real Estate Trends in Egypt

    Akam’s CCO Exhibits Post-Crisis Real Estate Trends in Egypt

    Wednesday, 25 November 2020

    As Coronavirus becomes today's new normal, lots of questions are popping up about the new trends emerging on the road to the real estate sector's recovery, especially after the return of physical exhibitions and events. That follows the heavy reliance on online showrooms and virtual tours to practice social distancing in the wake of the health crisis, as well as developers' unfolding of new innovative products to meet the different needs of clients. 

  • Whatever Happened to Summer Homes in 2020?

    Whatever Happened to Summer Homes in 2020?

    Monday, 12 October 2020

    Summer is the time when most people head to their vacation houses on the North Coast or the Red Sea, fueling an appetite for first-time buyers and potential investors to hop on the bandwagon. But summer 2020 is unlike any other; appetite for leisure property purchases is somewhat suppressed during this supposedly "always-busy" holiday. This was mainly due to the Coronavirus crisis, which changed the facets of the Egyptian summer property market. 

  • Digital Marketing Allows Realtors to Capture More Buyers

    Digital Marketing Allows Realtors to Capture More Buyers

    Thursday, 10 September 2020

    Gone are the days when giving out pamphlets to customers was the optimum way to sell for your business. In this digital era, it is imperative that all real estate developers, along with industry-related players, establish and maintain a strong online presence to build a powerful reputation and close more leads, in line with a comprehensive digital marketing strategy.

  • Real Estate: Moving From Asset-Centric to Customer-Centric Industry

    Real Estate: Moving From Asset-Centric to Customer-Centric Industry

    Monday, 31 August 2020

    The real estate industry used to be straightforward, with a traditional business model where you could secure a piece of land, hire a reputable architect to make plans, then a contractor who would open up a site office, with the sales process maintaining itself.

  • Did Corona Fast-Track Adoption of Digital Tools in Real Estate?

    Did Corona Fast-Track Adoption of Digital Tools in Real Estate?

    Sunday, 16 August 2020

    The real estate sector seemed always a bit conservative, mostly unresponsive to innovation. Just a couple of years back, not many countries had a digital public ledger of properties. With time, digital solutions are firmly taking bit by bit over in the property business; not to mention the rise off the pandemic COVID-19 has ensued need for social distancing, cleanliness, and minimal contact, and changed technology’s role from nice-to-have into a must-have.