Features | Opinion

  • Digital Marketing Allows Realtors to Capture More Buyers

    Digital Marketing Allows Realtors to Capture More Buyers

    Thursday, 10 September 2020

    Gone are the days when giving out pamphlets to customers was the optimum way to sell for your business. In this digital era, it is imperative that all real estate developers, along with industry-related players, establish and maintain a strong online presence to build a powerful reputation and close more leads, in line with a comprehensive digital marketing strategy.

  • Real Estate: Moving From Asset-Centric to Customer-Centric Industry

    Real Estate: Moving From Asset-Centric to Customer-Centric Industry

    Monday, 31 August 2020

    The real estate industry used to be straightforward, with a traditional business model where you could secure a piece of land, hire a reputable architect to make plans, then a contractor who would open up a site office, with the sales process maintaining itself.

  • Did Corona Fast-Track Adoption of Digital Tools in Real Estate?

    Did Corona Fast-Track Adoption of Digital Tools in Real Estate?

    Sunday, 16 August 2020

    The real estate sector seemed always a bit conservative, mostly unresponsive to innovation. Just a couple of years back, not many countries had a digital public ledger of properties. With time, digital solutions are firmly taking bit by bit over in the property business; not to mention the rise off the pandemic COVID-19 has ensued need for social distancing, cleanliness, and minimal contact, and changed technology’s role from nice-to-have into a must-have.