Hit hard by the prolonged slowdown in the realty sector, developers are betting big on the current season for the revival of their fortunes, making every effort to woo home shoppers with freebies and discounts. Invest-Gate looks under the hood to see if these marketing gimmicks offer value to buyers by interviewing several Egyptian real estate developers, who share their insights on how the year is coming together as well as present the various attractive offers tailored to cater to the changing consumer behavior, asking them to also layout the cascading effect on their sales and profit margins.

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Named as one of the Top 50 Women in Egypt For 2019 by Amwal Al Ghad, City Edge Developments Public Relations and Corporate Communications Director Ghada Shaker shares her opinion on the importance of PR in the real estate industry. "PR is a bit like good coffee… it matures on a slow burner," she says.

Catch a glimpse into the new all-year-round products that are on the rise across various seasonal areas, in line with the government’s national urban development plan that aims to disperse Egypt’s growing population.

Invest-Gate has accompanied some of its partners in the real estate market at their extravagant events during the holy month. So here is how busy the sector was this Ramadan season.

Following the booming success of the unforgettable “Bab El Ezz” Sohour, Invest-Gate asked its honorable guests of high profile developers about their insights on the event’s cause to support leprosy patients. Here are what they said.

Invest-Gate reaches out to some of its partners in success to savvy their sentiments towards its performance and here are just some of their remarks.

Being part of the government’s development plan for fourth generation cities, New Al-Alamein is standing out with the increasing number of residential and commercial projects being established there, with the crown jewel being North Edge Towers, a project by City Edge Developments. Invest-Gate meets with the company’s CEO, Amr El Kady, to tell us the latest about their luxurious project in the eco-friendly city and his vision to create a new era of all-year-round living.