The rapidly evolving threat around the COVID-19 pandemic is impacting the business and investor community across the world, not to mention the go-between part of the realty sector. That is why traditional resilience planning was enough to stand against the health crisis.

Gone are the days when giving out pamphlets to customers was the optimum way to sell for your business. In this digital era, it is imperative that all real estate developers, along with industry-related players, establish and maintain a strong online presence to build a powerful reputation and close more leads, in line with a comprehensive digital marketing strategy.

Invest-Gate reaches out to market leaders to discuss the business benefits from virtual sales, in an attempt to set out ways that imbibe technological advancements to bring about an evolution in the realty space, particularly in terms of revenue streams and sales volume.

Digital marketing has been the forefront of advertising for several years now. Social trends and habits have been ever-changing and consequently, developers are adapting their marketing strategies to the obvious changes. As the real estate market in Egypt grows, the need for effective digital marketing increases. Invest-Gate's Mary Gaied speaks with several developers and brokers about the importance of digital market and how they benefit from this powerful but underused tool