Abraj Misr is expecting sales of EGP 1.6 billion by the end of 2016, compared to last year’s EGP 560 million, reported Amwal Elghad.

The sales are expected to come from the company’s The Gate and The Shore projects, according to Ali Rabie, Chairman of the company.

The company is focusing work on The Gate and The Shore projects in the North Coast, as well as handing over the Florenta projects.

The marketing strategy was formulated upon several factors, mainly depending on the real demand in the local market, according to Rabie. He added that the strategy aims to increase the annual gap between the demand and availability of units, providing real estate output with a unique edge.