Amer Group and Accor Hotels have entered into a long-term strategic partnership, reported Al Mal
The deal is structured into two phases. The first of which, Accor Hotels will manage three existing hotels currently operated by Porto Group: Porto El Jabal, Porto Ain Sokhna, and Cancun Ain Sokhna, which will be branded as a Mercure property, after deciding on an investment program; while the first two hotels will remain under Proto’s brand.
The partnership will ensure excellence and quality in the hospitality market as international experience will be provided to the local resorts through offering higher quality services to accommodate customers, stated Omar Amer, Vice Chairman of Amer Group, stated Enterprise Press.
Through this partnership also the two parties will be able to create unique destinations that will combine Porto’s brand equity in the domestic market and Accor Hotels’ global experience, stated Olivier Granet Managing Director & Chief Operating Officer of Accor Hotels.