Dubai-based Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, unveils the launch of its new city lifestyle resort Address Boulevard in downtown Dubai, Invest-Gate reports.

According to the Emirati group’s website, Address Boulevard has 196 spacious rooms including 116 spacious deluxe rooms, 44 deluxe club rooms, 28 one-bedroom suites, seven two-bedroom suites and a luxurious presidential suite offering spectacular views of The Dubai Fountain and Burj Khalifa.

In the resort, there are also 532 serviced apartments including duplexes and two penthouses, with short-term guests at residences also guaranteed access to the hotel’s facilities, states a press release published on Emaar’s official website.

“Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards,” Chris Newman, Chief Operating Officer of Emaar Hospitality Group, says.

“A celebration of the hospitality excellence that we have brought to Dubai, it (Address Boulevard) is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel,” Newman adds.

Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within a walking distance from The Dubai Mall, the world’s largest retail and entertainment destination, the resort is on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts.

The resort is also close to Dubai Opera, the recently opened multi-format performing arts venue in downtown Dubai, assuring guests of unique cultural experiences. Other attractions that are in a walking distance include Reel Cinemas at The Dubai Mall, Dubai Aquarium & Underwater Zoo, SEGA Republic, the largest of its kind indoor theme park in the region and KidZania, a dedicated children’s city.