Dubai’s Sumer Contracting Company was awarded the contract to build 728 mid-market homes, for Jumeirah Golf Estates (JGE), as part of its strategy to provide more “affordable” properties at the DP World Tour Championship golf course development, The National reported.

The developer announced that Sumer will build 674 apartments and 54 townhouses at Alandalus neighbourhood.

Apartments at the new development will start from AED 597,000, JGE added.

JGE is one of Dubai’s developers who worked towards affordable housing to target more buyers. Other developers included Danube and Nshama.

“The appointment of Sumer Contracting Company is a major milestone in the construction of Alandalus and a pivotal development in Jumeirah Golf Estates’ growth story,” said Yousuf Kazim, Chief Executive of Jumeirah Golf Estates.

“Having previously constructed a range of luxury projects, Sumer Contracting Company was a natural choice for this role, as we create luxury living choices with affordable prices for a captive audience of buyers.”

JGE has completed two out of planned four golf courses, while handing over the first of a planned 1,050 villas at Jumeirah Golf Estates in 2013, according to Trade Arabia.

It said that construction of the new development, which was first marketed in May, was due to start this month and is likely to be completed in 2018.

JGE is a Dubai-based developer that has been owned by the Dubai government following the global financial crisis, with a focus on cast golf courses, green spaces, and world-class residential, recreational and leisure destinations.