Mall of Egypt, City Center Alexandria, City Center Maadi Save Approximately 2000 kWh for Earth Hour

Wednesday, 19th April 2017

Mall of Egypt, City Centre Maadi and City Centre Alexandria, owned by Majid Al Futtaim, are saving approximately 2000 kWh as part of the global Earth Hour movement, Invest-Gate reports.

The malls participated in Earth Hour last month by simply dimming and switching off lights for one hour. Majid Al Futtaim websites were also switched to a ‘power-saving mode’ during the hour to pay tribute to the movement, according to a press release.

In the week leading up to the Earth Hour, the malls launched a social media campaign dubbed “Pledge for the Cause” to help raise awareness of the ways that individuals, communities, households, and businesses can conserve electricity.

The campaign included a series of daily tips and a link to each mall’s website, encouraging consumers to conserve water, use less energy, plant a tree, reuse and recycle, and/or reduce their carbon footprint.

Earth Hour is a worldwide program dedicated to creating a greener world and energy-saving processes.

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