Leading real estate, leisure, and shopping mall pioneer in the Middle East, Majid Al Futtaim, along with Marriott International, announce plans to launch the region’s first cinema-themed hotel concept, which will feature cinematic-themed rooms and an outdoor VOX cinema, Gulf News reports.

The concept will launch at the Majid Al Futtaim-owned Aloft Dubai City Centre Deira, which is currently under construction and is to be operated by Marriott, a statement from the Dubai-based shopping mall owner and operator says.

The 304-room hotel will feature 25 cinematic-themed rooms as well as an outdoor VOX Cinema. The themed room will feature a collection of films, TV screens, projectors and enhanced sound systems, offering guests a cinema experience.

“Connected to the iconic City Centre Deira, our latest hotel property with its themed cinema concept is designed to bring a vibrant new ambience and experience for diners and travellers alike, delivering on the increasing demand for experiential travel and leisure,” says Robert Welanetz, Chief Executive Officer of Majid Al Futtaim Properties.

The hotel will include four themed suites inspired by blockbuster movies from superheroes to Bollywood, and aims to meet growing demand for experiential travel. The hotel also aims to cater to trising demand for mid-market hospitality offerings in Dubai.

Construction work at the Aloft Dubai City Centre Deira currently stands at 38% completion. The second phase of the development is due to begin in June 2017, with the hotel expected to open in 1Q of 2018.