Redcon Properties announced a strategic partnership with TMT for Multi Trading & Distribution, the operator of the renowned international French brand Monoprix in Egypt, as part of ongoing preparations for the launch of the brand’s first supermarket at the Golden Gate project in New Cairo, Invest-Gate reports.

Underlining Redcon Properties’ ability to attract leading global brands, the company is the first real estate developer in Egypt to successfully attract and introduce the renowned global brand “Monoprix” to the Egyptian market.

The partnership further elevates Golden Gate as a fully integrated destination that seamlessly brings together business, retail, and a comprehensive range of services.

Monoprix supermarket, through its Golden Gate branch, will introduce a comprehensive retail concept featuring a variety of unique products and services, including La Cantine, a Monoprix sub-brand specializing in ready-to-eat meals, where customers will have the opportunity to experience it for the first time in Egypt at Golden Gate.

This is in addition to Monoprix’s offering of fresh meals, ready-to-eat, and hot meals, to an extensive selection of home essentials, decor, and cosmetics. Hosting all your needs under one roof, Monoprix will offer a distinctive, luxurious, and convenient shopping experience.

Designed to meet the diverse needs of customers and cater to all tastes, this offering is set to redefine the retail landscape in the Egyptian market.

Golden Gate Strengthens Its Position as an Integrated Business and Retail Destination

Eng. Tarek ElGamal, Chairman of Redcon Properties, said:
“The role of real estate developers is no longer limited to establishing projects and developing urban areas only.

Developers have become key partners in achieving the country’s economic objectives and in enhancing the attractiveness of the Egyptian market for both local and foreign investments.”

“At Redcon Properties, we are committed to delivering fully integrated developments capable of attracting international brands and generating sustainable economic value. This, in turn, supports the growth of the commercial and services sectors while creating new opportunities for investment and operations,” ElGamal added.

ElGamal also stated, “Monoprix is a leading international brand with more than nine decades of experience and a strong presence across over 18 countries. Its decision to enter the Egyptian market for the first time through Golden Gate reflects growing confidence in Egypt’s investment landscape.

It also highlights the ability of mixed-use real estate developments to play a pivotal role in attracting foreign companies and linking the local market with global markets.”

Monoprix Expansion Plan to Include 40 Branches and Create Around 2,000 Jobs

Dr. Mahmoud Soliman, Chairman of TMT for Multi Trading & Distribution, the operator of the renowned international French brand Monoprix in Egypt, noted:
“An expansion plan has been established for Egypt, including the inauguration of 40 branches in the coming period, according to the agreement signed with the French company.

This will further strengthen the local market on both commercial and social levels, as a significant surge in the diversity and advancement of product offerings, whether in food or non-food categories, is expected.

It also confirms the creation of approximately 2,000 job opportunities for professionals with commercial experience and fresh graduates, in both senior management positions and branch-level roles. This will contribute to partially addressing the unemployment challenge.”

Golden Gate, developed by Redcon Properties, spans a total land area of 160,000 square meters, with a built-up area of up to 250,000 square meters and a frontage of 1.25 kilometers.

The project is designated for administrative activities and includes commercial, hospitality and entertainment facilities, making it a fully integrated destination for business, retail, and services in New Cairo.

About REDCON Properties

REDCON Properties was established in 2019 as the development arm of REDCON Group, specializing in mixed-use real estate projects. The Company operates with sustainability as its core value, where it leads the Egyptian real estate sector in the implementation of sustainable building and green architecture, with Golden Gate as its first flagship project.

REDCON Properties derives its heritage from 30 years of experience with REDCON Constructions, which delivered more than 200 projects, among which are El Alamein Towers, Maspero Towers, Mansoura University, ABB, Pharco, Electrolux, First Abu Dhabi Bank – the Company’s first green building that received a LEED silver certificate for its leadership in energy-saving designs and conservation of the environment.