Eng. Randa El-Menshawy, Minister of Housing, Utilities and Urban Communities, met with Dr. Mohamed Zaazaa, Chief Executive Officer of GTO Global, to discuss potential areas of cooperation in marketing and promoting real estate and development projects. The meeting explored ways to leverage GTO Global’s marketing expertise and capabilities to reach a broader range of investors and customers, particularly in international markets. The meeting was attended by Dr. Walid Abbas, Deputy Minister of Housing for New Urban Communities, along with ministry officials, Invest-Gate reports.

Maximizing Investment Opportunities in New Urban Communities

El-Menshawy emphasized the Egyptian state’s strong focus on maximizing the potential of investment opportunities available across new urban communities and promoting urban, tourism, and development projects being implemented nationwide.

These efforts aim to attract greater investment and strengthen the competitiveness of Egypt’s real estate sector at both the regional and international levels.

She also highlighted the importance of partnering with institutions and companies with international marketing expertise to access new markets and reach targeted segments of investors and customers.

Exploring Modern Marketing Strategies and New Markets

The meeting included a review of several available projects and investment opportunities, as well as discussions on mechanisms for cooperation in developing and implementing marketing strategies that leverage modern tools and international marketing channels. These efforts would highlight the competitive advantages of Egyptian projects and the urban, tourism, and service offerings of new cities, particularly New Alamein City and the New Capital, while showcasing opportunities available to investors and prospective property buyers.

For his part, Dr. Mohamed Zaazaa expressed his interest in strengthening cooperation with the Ministry of Housing, reaffirming GTO Global’s commitment to promoting Egyptian projects and supporting marketing efforts aimed at reaching new markets and customers, thereby enhancing investment opportunities in Egypt’s real estate and tourism sectors.