Saudi Egyptian Developers has entered into a strategic partnership with Audio Technology and Schneider Electric to implement a range of specialized works and technology solutions at its Central project in New Cairo, Invest-Gate reports.

The partnership builds on the company’s recently established strategic collaboration with Consolidated Contractors Company (CCC) to deliver the project by leveraging leading specialized expertise and applying the highest technical and operational standards, in line with the company’s vision to create an integrated destination combining business, retail, and entertainment.

The signing ceremony was attended by Eng. Mohamed El-Taher, CEO of Saudi Egyptian Developers; Eng. Emad Adly, President of Audio Technology; and Eng. Ramy Moustafa,Vice President of Buildings and Transactional Business at Schneider Electric Northeast Africa and Levant.

The ceremony was also attended by Mr. Mohamed Tarek, Regional Managing Director for North Africa at Consolidated Contractors Company (CCC), as one of the project’s key partners.

Integrated Partnership to Build a Smart Technology Infrastructure

Under the partnership, Audio Technology will serve as the project’s main systems integrator, drawing on its extensive experience in designing audiovisual systems and managing security solutions. The company’s scope of work will cover a wide range of systems, including surveillance cameras, access control, fire alarm systems, parking management, wayfinding and billing systems, digital signage, telephony systems, public address systems, the command and control center, as well as network infrastructure and its components.

Schneider Electric, meanwhile, will provide the Building Management System (BMS) and AVEVA System Platform through its network of systems integrators.

The roles of Audio Technology and Schneider Electric complement the project’s other strategic partnerships, including CCC, which serves as the main contractor for Central and oversees the implementation of the project’s smart systems and solutions.

Together, these partnerships form an integrated technology infrastructure designed to establish a smart operating environment capable of efficiently managing and monitoring various systems.

This integrated approach is expected to enhance operational performance, optimize resource utilization, improve security, and facilitate movement and accessibility, in line with Central’s vision of leveraging technology to elevate service standards and provide residents and visitors with a more seamless, comfortable, and efficient experience.

Eng. Mohamed El-Taher, CEO of Saudi Egyptian Developers, expressed his pride in partnering with Audio Technology and Schneider Electric, describing both companies as leading specialists in the implementation of advanced technical and operational systems and building management solutions.

He reaffirmed the company’s commitment to selecting highly qualified partners with strong expertise and proven track records to deliver its projects in accordance with the highest standards of efficiency and innovation.
El-Taher also highlighted the company’s previously signed partnership with CCC as part of its plans to deliver Central, noting that the collaboration has already resulted in the implementation of a number of innovative works and solutions.

He added that the successive partnerships established for the project reflect the company’s commitment to ensuring that sustainability remains a core component of Central, supported by the technology infrastructure, solutions, and systems delivered by its strategic partners.

He emphasized the company’s focus on leveraging smart solutions as part of its expansion plans for the project, while reaffirming its target to complete and deliver Central within three years, in accordance with the planned schedule.
According to El-Taher, these efforts support the company’s objective of developing a world-class integrated destination that meets customers’ evolving expectations and keeps pace with developments in both the local and regional markets.

Eng. Emad Adly, President of Audio Technology, said the shift toward creating a smart city goes beyond simply delivering a project, representing instead an ambitious and transformative step toward the future of urban innovation.

He explained that, as the project’s main systems integrator, Audio Technology is proud to help usher in a new era of connected living by integrating advanced security and protection systems, sophisticated audiovisual infrastructure, and smart building management systems into a unified and integrated platform powered by Schneider Electric’s AVEVA.

Adly added that the project’s advanced city operations center will serve as a key pillar of this ecosystem, providing communities with greater visibility, faster response capabilities, and smarter management.

He noted that Audio Technology’s selection for this role reflects the strength of its team’s vision and capabilities in coordinating and managing multiple complex systems that will contribute to shaping the cities of the future.

For his part, Eng. Ramy Moustafa,Vice President of Buildings and Transactional Business at Schneider Electric Northeast Africa and Levant, expressed the company’s pride in serving as a technology partner for Central.

He explained that the future of buildings is not simply about having access to the latest technologies, but rather about their ability to leverage technology and data to achieve greater efficiency, flexibility, and sustainability throughout their lifecycle.

Mostafa noted that Schneider Electric’s AVEVA System Platform and EcoStruxure Building Operation will serve as the project’s digital foundation by connecting different systems and data within an integrated ecosystem. This will provide a comprehensive view of operational performance, transform real-time data into actionable insights, support smarter decision-making, improve operational and asset management efficiency, and enhance the overall user experience.

He added that the true value of smart buildings emerges when technology is integrated with operational vision and the expertise of strategic partners. Such integration enables buildings to respond more effectively to users’ needs and operational changes, while optimizing resource utilization and reducing energy consumption and emissions.

Moustafa emphasized that this integration represents a key step toward transforming Central into a smarter, more efficient, and more resilient destination, enhancing the project’s long-term value and providing an advanced model for leveraging technology to build a more sustainable future for Egypt’s real estate sector.

Central: A World-Class Mixed-Use Destination in New Cairo

Central is one of Saudi Egyptian Developers’ flagship projects throughout its more than 50-year presence in the Egyptian market.

The signing of these new partnerships marks another milestone in the company’s efforts to accelerate construction and support the achievement of the project’s targets according to the established timeline, further strengthening Central’s position as an integrated mixed-use destination in New Cairo.

Spanning 21 feddans, the project enjoys a strategic location directly on North and South 90th Streets and Mohamed Naguib Axis, offering excellent connectivity and convenient access from across New Cairo. Central is approximately 20 minutes from downtown Cairo, 20 minutes from the New Administrative Capital, and 18 minutes from Cairo International Airport, while benefiting from prominent frontage along several major roads and transportation corridors.

Central introduces an advanced concept for mixed-use destinations in the heart of New Cairo, offering an integrated environment designed to remain active throughout the day.

The project was designed in collaboration with WATG, one of the world’s leading design and consultancy firms, alongside Turner International Middle East (TIME), which is responsible for project management, and ACE-PM, serving as the project’s supervision consultant.

Central will feature premium administrative spaces, a comprehensive retail experience, a diverse selection of cafés and restaurants, and dedicated family entertainment areas offering interactive experiences for different age groups. The project brings together business, retail, social activities, and entertainment within one integrated destination.