Dubai-based Emaar Properties has announced the introduction of a new rental concept, called “Ease by Emaar,” offering holiday home seekers a short-term lease to relish a premium lifestyle at upscale units in its integrated communities across UAE, Invest-Gate reports.

Simultaneously, the real estate developer unveiled the launch of its latest coastal development at Emaar Beachfront, named “South Beach,” promising residents a serene atmosphere and a high level of well-being at various types of units. The new resort will be the first project to be listed under the company’s new rental scheme, Emaar said in a press release on September 4.

South Beach lies in close proximity to Sheikh Zayed Road, featuring exquisitely-furnished units with breathtaking views of one of the world’s best seafront landscape scenery. It also offers access to pristine private beaches and various entertainment facilities, includes a swimming pool, a fitness center, as well as, an array of water sports and playing areas.

Tenants of “Ease by Emaar” will experience Dubai from a brand new angle, while benefiting from a wide variety of services at the city’s favorable destinations such as outstanding hospitality services, smart digital solutions, and easy access to the emirate’s major tourist attractions. This also involves special offers at Emaar-owned restaurants and entertainment hubs, namely The Top, Burj Khalifa, and Reel Cinemas.

On the other hand, owners of South Beach can have their units managed and operated by Emaar Properties, at no additional costs for the first three years after handover. Management services will include property setup, reservations management, guest-hosting, housekeeping, maintenance, government licensing, and listing properties on reliable online platforms.

“For investors, the innovative technological infrastructure offers the opportunity to fill the market gap for short-term rentals and helps them capitalize on an emerging business model, helping them earn substantial returns,” read the statement.