Congratulations on reaching your 80th Anniversary!
Before we start, could you tell us the inspiration behind the ‘CONSISTENTLY DORRA’ campaign for your 80th Anniversary?
Excellent question and thank you for your well wishes! When we looked at the great legacy and remarkable highlights that DORRA has achieved, we easily forget how challenging, bold, and extraordinary these milestones are, they were far from easy, over 80 years of diligence, change, and evolvement. So, we reverted to the original foundation of the group’s value proposition. The founders’ promise to the market and the family business, is formally known today as your vision, mission, and value statement.
Vision is always the destination you foresee or where you want to be whilst the mission paves out the way of how you can get there but you will need guidance to sustain. The guidance here throughout our journey
is our values.
DORRA has always stayed true to its values, only having to adapt to modern times and market changes but never getting rid of its core guidance. This reflects great stamina, wisdom, and consistency. Thus, ‘CONSISTENTLY DORRA’ comes from here, echoing a loyal and established structure, a unique brand that can distinguish itself when asked, ‘What do you stand for?’
How did DORRA come to be a successful entity in the real estate market?
DORRA was founded over 80 years ago in 1943. The company managed to respond to social needs for proper housing, high-quality construction, and purpose-built places for conducting daily work activities, as Egypt was evolving vibrantly.
It was a regeneration period in Egypt’s history as a follow-up to ‘the African Age of Improvement.’ In the following 10 years, we became a household brand name nationwide, consistently being the ‘Go to’ contractor in shaping the country’s urbanization and expansion plans, making key international ventures and developments for Egypt’s progression.
Thus, DORRA adapted itself to the market dynamics, rebranded its activities, and forged ahead for over eight decades adapting to various policies and decrees to consistently remain at the center of change, adaption, and progression.
We can say that today we are seeing similarities and that to consistently reach over 80 years, certain characteristics must have developed. What is the company’s forthcoming strategy for the next 10 years?
Stay agile, stay alert, stay true to your guiding values, and counsel sensibly as we have always done. We will continue to deliver and construct ahead of schedule whilst keeping a close eye on the construction industry to make sure our loyal market can have their tangible assets for investment and security. The key to our value proposition is our responsiveness, due to DORRA’s competitive advantage of being both a developer as well as a contractor, thus we have great insights into the construction markets, cost of goods, and their availability, and we can assess how much we can push out as a developer to the market and mitigate the overall costs to offer the best price, product, and timely delivery. Ultimately, we will continue to adapt and as always support our great nation and its goals.