AlNayrouz Exhibitions revealed the success of its last edition of the “Hazi Misr” Exhibition, which was held in Riyadh, Saudi Arabia in May 2023. Accordingly, AlNayrouz plans to organize two new exhibitions in Jeddah and Riyadh next October.
For his part, Eslam Burhan, Chairman of AlNayrouz Exhibitions, said that the previous edition of the Hazi Misr exhibition witnessed the participation of major real estate development companies, as well as other participating companies for the first time. He added that the exhibition was visited by about 6,000 visitors, which is seen as a huge turnout during the exhibition period.
Eslam pointed out that more than 150 projects were showcased in one place, including some projects that were offered for the first time. This reflects the opportunities provided, and the exhibitors’ interest in launching their projects in such a vital event.
Moreover, Eslam mentioned that the existence of these major developers during the Hazi Misr reflects their confidence in AlNayrouz Exhibition to organize such an important event.
He pointed out that the success of the previous edition reinforces the developers’ confidence in AlNayrouz, which supports it to launch more editions with huge customer turnout, Eslam explained, highlighting that organizing an external event requires massive efforts and wide experience.
Haytham Burhan, AlNayrouz Exhibitions Vice Chairman, declared that it is planned to launch two exhibitions in Jeddah and Riyadh next October. Additionally, distinctive locations will be selected for their launch. He highlighted that the company focuses on all the details that make its exhibitions a unique experience for developers and visitors.
He added that AlNayrouz has more than 30 years of experience in the organization of exhibitions, and it managed to help participating companies achieve strong sales.
Haytham explained that the company succeeded in providing its customer with vibrant projects to select the unit suitable for them, pointing out the importance of exhibitions to gather numerous projects in one place.
He affirms that the company carries out all needed market studies, and relies on modern marketing mechanisms to promote its exhibitions and the participating companies, highlighting that many developers have an interest to market their projects abroad. Additionally, external marketing for property projects has become part of the state’s strategy to enhance real estate export.