REDCON Group reached a new milestone in its history, announcing the rebranding of its real estate development company and changing its name to REDCON Properties instead of REDCON for Offices and Commercial Centers.
This change aims to expand the company’s scope to encompass all categories of real estate development and strengthen its strategic position as a pioneer in the development of sustainable communities within the real estate sector.
This shift is also part of REDCON Group’s strategy for expansion in the construction and development field, leveraging on 30 years of experience of its parent company, REDCON Construction. REDCON Properties will continue this journey in real estate development, with sustainability being the core value, to develop smart and sustainable urban communities across various distinguished locations throughout Egypt.
“With this expansion, we are starting a new chapter in its growth in the real estate development field,” said Eng. Tarek El-Gamal, Chairman of REDCON Properties. “This comes after our significant success in creating administrative and commercial centers, as we aspire to shape future communities with innovative sustainability at heart, living up to the group’s history in the Egyptian market.”
Ahmed Abdullah, Vice Chairman of REDCON Properties, commented: “The rebranding will be followed by new projects with substantial investments. We plan to acquire prime land portfolios to replicate the outstanding success we achieved in our first project, Golden Gate, as our first sustainable mixed-use project. We aim to contribute to the advancement of green building, aligning with the sustainable development goals of Egypt’s 2030 Vision.”
The new brand of REDCON Properties reflects its values of innovation, inclusivity, and sustainability. REDCON Properties seeks to shape future communities and be a catalyst for sustainable change in the real estate sector, by raising awareness of the benefits of sustainability and implementing technological solutions in all aspects of its projects.