Paragon Developments has embarked on a significant initiative aimed at cementing its Arab identity and embracing cultural resonance, Invest-Gate reports.

This move involves a comprehensive rebranding strategy encompassing visual and linguistic alterations to establish a fresh identity rooted in the Arabic language, marking the company’s inception of a transformative journey in sync with the widespread localization trend embraced by numerous brands.

Moreover, the company unveiled a massive campaign under “The Beginning of Change,” fusing modern technology with contemporary advertising methodologies while preserving Arab roots and Egypt’s national identity.

Additionally, Paragon Developments, a 100% Egyptian company operating at global standards, remains dedicated to supporting various sectors within the Egyptian community. Its commitment extends to preserving the Egyptian identity and bolstering local industries and products across all levels.

Bedeir Rizk, CEO of Paragon Developments, emphasized that Paragon signifies a company and a movement devoted to reshaping and enhancing work environments to uplift society.

Moreover, Rizk expressed that the shift towards Arabic branding aligns with Paragon’s forthcoming strategies to expand business horizons, focusing on redefining office spaces and administrative structures following prior successes, aiming for innovative, sustainable projects coherent with the Paragon ethos.

Furthermore, Ziad Alaadin, Director of Brand Marketing at Paragon Developments, stated, “We spare no effort in leveraging this change to highlight the essence of the Egyptian identity and authentically represent our cultural fabric.” Paragon aims to forge strong community ties by merging modern design, technology, and sustainability while preserving the Egyptian essence.

Notably, Paragon Developments possess 120,000 sqm of sustainable workspaces in the New Administrative Capital and pioneering products and programs like the inaugural Paragon Hub in the North Coast.