IMS Developments has successfully sold 50% of its “I Sheraton 2” project in the Sheraton area of Heliopolis, just two weeks after launching the first phase, Invest-Gate reports.

Hisham Ibrahim, General Manager of IMS Developments, attributed the rapid sales to customers’ strong trust in the company’s innovative approach to real estate development. This approach focuses on modern design, advanced construction techniques, and high-quality standards. The company balances environmental, investment, and social goals in its projects.

IMS Developments has partnered with Criteria Design Group as the architectural and engineering consultant for the project, Ashranda Boutique Hotel to manage the hotel portion, and IMS Solution for marketing and investment consulting.

These collaborations ensure that the project meets top engineering, environmental, and marketing standards, adding value to the development.

Moreover, Hesham Helal, Chairman of Criteria Design Group, emphasized that the project will follow international sustainability standards and green building practices, in line with Egyptian and global codes.

Furthermore, Mohamed Ramadan, Co-founder and CEO of Ashranda for Boutique Hotels & Cruises Management, revealed that Ashranda will provide hotel management services for the project’s units and offer rental services for the hotel units on behalf of clients.

“I Sheraton 2” is an extension of the successful “I Sheraton 1” project, developed in partnership with Winvestor for Investment and Real Estate Development.

Notably, this project is part of IMS’s broader expansion plan, including the Heliosun project launch in New Heliopolis and North Park in New Cairo.