In line with its commitment to corporate social responsibility, MODAD, a leading real estate development and construction company, has launched a humanitarian initiative while participating in Cityscape 2024, Invest-Gate reports.

The company announced it will allocate 1% of its total sales during the exhibition to support those affected by crises in Gaza and Lebanon.

Moreover, this initiative will be managed through the MODAD Foundation for Social Responsibility, which focuses on providing humanitarian aid to vulnerable communities. The funds raised will offer financial and logistical assistance to those impacted by geopolitical conflicts in these regions.

For his part, Mohamed El Haddad, Chairman and CEO of MODAD, stated: “We believe that a company’s role extends beyond commercial success; it includes supporting communities in times of need. Through this initiative, we aim to make a tangible difference in the lives of those affected in Gaza and Lebanon, fostering solidarity within the Arab world.”

By committing a portion of its sales to this cause, MODAD highlights the private sector’s crucial role in promoting social cohesion and supporting humanitarian efforts, reinforcing its positive impact on society.