Zaeem Holding, a leader in real estate development in Badr City, celebrated the launch of its latest project, “Lora,” with an event attended by prominent figures from the arts, politics, and real estate sectors, Invest-Gate reports.
The launch event featured a performance by superstar Tamer Ashour and included a press conference where Abdul Rahman Al Zaeem, Chairman of Zaeem Holding, outlined the vision behind “Lora.”
Al Zaeem described “Lora” as a pioneering project representing a new company direction. Positioned as Badr City’s first smart residential compound, it aims to redefine its real estate landscape with innovative designs and high-end amenities. He noted, “Lora introduces a new concept that will enhance demand for Badr City, especially with its proximity to the New Administrative Capital and other major developments.”
Spanning 35,000 sqm, “Lora” will feature 450 residential units ranging from 65 to 159 sqm. A 6,900 sqm commercial mall will accompany the compound, enhancing its appeal. The project offers flexible payment plans of up to 10 years, with an anticipated total sales value of EGP 1.2 bn.
Following the launch of “Lora,” Zaeem Holding plans to roll out similar developments under the same brand in other key locations, including Shorouk and 6th of October City, building a robust land portfolio across various urban hubs.
Al Zaeem highlighted Badr City’s strategic location near the New Administrative Capital and the government’s substantial investment in infrastructure and road networks, setting the stage for Badr’s rise as a vibrant urban area.
