Everest Development Group (EDG) unveiled a new strategic plan for growth and innovation in real estate during a press conference at the Dusit Hotel, attended by media representatives and industry leaders, Invest-Gate reports.

This vision emphasizes EDG’s commitment to excellence in the Egyptian and global markets, backed by their extensive experience in high-quality developments.

Mohamed El-Rady, Chairman of EDG, highlighted the company’s ambitious future, stating, “These new directives and partnerships set EDG on a path to enhanced growth and innovation, built upon our solid history and achievements.” El-Rady explained that EDG’s prior successes are a foundation for launching projects that involve client needs and strengthen their global footprint.

CCO Ahmed El-Bayyar expanded on EDG’s partnerships with industry giants such as EHFS, Fusion Form, Al Rajeh Modern Facility Management, and A Plus, noting that these collaborations are expected to drive excellence in upcoming projects.

In addition to strategic alliances, EDG has committed to a series of significant real estate ventures. Ahmed Sabry, Head of Sales, announced plans to launch EGP 2bn in new projects in Q4, with a broader investment of EGP 11bn in additional projects slated for next year. “Our client-focused payment plans are designed to adapt to market conditions, supporting financial stability for EDG and our clients,” Sabry added.

Marketing efforts are also being enhanced as part of EDG’s growth strategy. “The new brand identity reflects our futuristic vision and reinforces our leadership in the Egyptian market,” said Tamer Fahmy, Head of Marketing. This rebranding aims to position EDG at the forefront of real estate innovation, catering to client demands and market trends.

Fusion Form founder Mohamed Emad emphasized the longstanding, successful partnership between Fusion Form and EDG. “With over 15 years in designing diverse, top-tier projects, our collaboration with EDG has consistently delivered quality and creativity,” said Emad. He expressed enthusiasm for future joint ventures, which promise to further architectural innovation.

Tamer Fahmy, CEO of Al Rajeh Modern Facility Management, underscored the importance of experience and technology in client solutions. Al Rajeh’s partnership with EDG aims to sustain asset quality and operational efficiency.

Hazem Alam of A Plus discussed EDG’s upcoming petroleum service project, emphasizing the company’s extensive international expertise and commitment to European standards through advanced technologies.