Inertia has announced its ambitious investment strategy for 2025, reflecting significant growth in investments and sales while maintaining its leading position in Egypt’s real estate market, Invest-Gate reports. The company aims to enhance quality standards, accelerate project execution, and expand its portfolio with innovative developments that cater to evolving customer needs.

During a press conference attended by industry journalists, Inertia CEO Ahmed El Adawy highlighted that the company successfully achieved its 2024 targets, paving the way for an even stronger 2025. The company plans to invest EGP 8 billion in its projects this year, with a goal of delivering 900 units across various developments.

El Adawy emphasized that flexible payment plans and extended installment periods continue to support market stability and purchasing power, reinforcing the real estate sector’s contribution to Egypt’s GDP. He underscored the sustained demand for real estate as a secure investment, maintaining its attractiveness despite economic fluctuations.

Inertia’s diverse project portfolio includes eight developments across Cairo, the North Coast, and the Red Sea. The company has completed and delivered six projects, including Soleya in West Cairo, Joulz with 570 units, and G Cribs in El Gouna. Ongoing projects include Brix, featuring 198 residential units, and Fifty7, which offers 57 units in West Cairo.

Additionally, Inertia has completed Medipoint Sheikh Zayed, a commercial medical complex, and West Hills, a residential development comprising 98 units.

On international sales, El Adawy noted that a portion of Inertia’s sales comes from foreign buyers, primarily from the Gulf region. He highlighted Egypt’s competitive real estate prices compared to global markets, supported by strong government initiatives promoting real estate exports.