Digital marketing has been the forefront of advertising for several years now. Social trends and habits have been ever-changing and consequently, developers are adapting their marketing strategies to the obvious changes. As the real estate market in Egypt grows, the need for effective digital marketing increases.

Aside from uplifting a brand image, going digital is integral in reaching the target audience which, in turn, helps in generating leads and promoting sales. Invest-Gate’s Mary Gaied speaks with several developers and brokers about the importance of digital market and how they benefit from this powerful but underused tool. This marketing tool has become vital in the world of advertising today and here is what experts believe.

“Consumer behaviour has changed towards the digital world and we are adapting to this change,” Brand Manager of Mousa Coast Sherif El Madany says.

Meanwhile, Real Estate Marketing expert Sherif Gheith says that digital marketing is one of the few (marketing) tools that has a “strong reach with the possibility of reply or reaction.”

“It has become the best investment and the cheapest form of marketing with the highest impact, especially after the currency devaluation,” Gheith adds.

“We all believe that digital is the future of marketing as everyone now is addicted to social media and it is currently easier with smartphones to do everything with just a click. Digital marketing helps in reaching the desired target audience as it is the most effective tool,” Myriam Sherif, Marketing Coordinator at B2B Investment and Real Estate Marketing, says.

Shady Ismail, Marketing Manager at La Hacienda Ras Sudr shared Sherif’s sentiments, adding that digital marketing bridges the gap that was present between expat potential buyers/consumers and businesses back home.