GROHE, part of LIXIL, a global leader in bathroom solutions and kitchen fittings, has announced the launch of its “Heart of Your Bathroom” marketing campaign in the IMEA region, Invest-Gate reports.

The campaign aims to highlight how GROHE’s unseen technology and features—such as water-saving innovations, the new GROHE Rapid Smart box, and the Thermostat—are revolutionizing the sanitary industry and enhancing the bathroom experience through pure performance.

GROHE’s world-class German engineering empowers consumers to experience the Pure Joy of Water through innovative and sustainable bathroom solutions.

“The ‘Heart of Your Bathroom’ campaign is a testament to GROHE’s continued leadership in the bathroom solutions market,” says Mohamad Ataya, Leader, North West Africa, LIXIL, IMEA at GROHE. “We’re excited to bring our innovative technologies and design expertise to IMEA, empowering consumers to create their dream bathrooms and experience the pure joy of water.”