Al Ismaelia for Real Estate Investment and Coventry University Cairo Branch at The Knowledge Hub Universities (TKH) launched a landmark collaboration to connect academic learning with real-world urban development, Invest-Gate reports.

This collaboration will give students direct opportunities to contribute to Downtown Cairo’s revitalization while raising the standard of architectural education in Egypt.

Unveiled during a media roundtable at Consoleya, the partnership connects academic training with practical work on the ground. It covers architecture, interior design, product and graphic design, digital media, and film production, disciplines that all influence how cities function, feel, and evolve.

Preparing students for the reality of working in cities like Cairo
The partnership opens the door for students to work on Al Ismaelia’s Downtown sites, take part in research that addresses actual development challenges, and explore what it means to design for a city with layers of history and constant evolution.

“Education doesn’t stop in the classroom. Downtown Cairo, with its historic architecture and layered urban character, offers an unparalleled setting for applied learning,” said Philopateer Dimitri, Deputy CEO of Al Ismaelia, adding, “What we’re trying to do is simple: bring students into the field, let them work on real challenges, and help them understand how buildings, branding, and spaces affect everyday life. At the same time, we’re supporting their growth as professionals.”

Over the past decade, Al Ismaelia has been at the forefront of efforts to revive Downtown, leading pioneering projects in adaptive reuse, sustainable renovation, and heritage preservation. The partnership with Coventry University Cairo Branch builds on this foundation, giving students direct access to one of Egypt’s most dynamic and historically significant neighbourhoods as a living laboratory for their designs, research, and creative work.As part of the agreement, Al Ismaelia will offer internship placements, host student exhibitions, and integrate student projects into ongoing urban development efforts. Some of the student work will focus on redesigning spaces, rethinking how people move through Downtown, and creating visual identities for the area that reflect its heritage while supporting its immense future potential.

A university approach that goes beyond theory
For Coventry University, this partnership is part of a larger effort to make its programs more grounded in practice. Students will have the opportunity to contribute to research on adaptive reuse, sustainable real estate, and branding for public spaces – topics that are particularly relevant to a city like Cairo, where new development often overlaps with heritage buildings.

“Part of our mission is to ensure students learn concepts, but more importantly, apply them,” said Prof. Dr. Yasser Sakr, the President of The Knowledge Hub Universities, the hosting campus of Coventry University Egypt’s branch. He added, “Partnering with Al Ismaelia was a natural choice for us. Few companies in Egypt have demonstrated the same level of care, expertise, and long-term commitment to sustainable urban development.”