Counsel Masters has announced its preparations for the launch of the 2025 summer season at North Square Mall, the first integrated retail and entertainment centre in New Alamein City, Invest-Gate reports.

The new season, set to kick off on 1 June in conjunction with Eid Al-Adha, will mark the mall’s third year and include the participation of over 100 local and international brands.

Scheduled to begin on 1 June, the new season brings an impressive mix of local and international names across fashion, dining, and lifestyle. New additions include Carlo’s Le Pacha, Rich Home, B.TECH, Carina, Mazaya, Skechers, Sangria, Beit Ward, Dr. M, Starbucks, Dip&Dip, Town Team, Tie House, Pixi, Rush Hub, Mansi Optics, Hadia Ghaleb, Pickl, NI, Le Flandrin, Al Sagheer Salon, Atico, Carrefour, Espresso Lab, Saven Fortunes, Andrea, Abaza Auto, and Nit Home.

“We are proud to celebrate North Square’s third operational season with a significant expansion in our retail, entertainment, and cultural offerings,” said George Metry, Chairman of Counsel Masters. “Our vision is to reinforce New Alamein’s position as a sustainable economic, commercial, and tourism destination.”

Malak El Ashiry, General Manager and Managing Director of Counsel Masters, added: “We are proud to manage this flagship project, which reflects our commitment to creating an attractive and innovative commercial environment that supports local growth.”

Visitors can expect a packed summer calendar of entertainment, cultural, and sporting events designed for families, youth, and tourists.

Spanning 164,000 sqm, North Square Mall is a joint project between City Edge Developments, representing the New Urban Communities Authority, and Counsel Masters. It continues to play a central role in New Alamein’s broader urban and economic development.