PRE Group has announced the launch of ZAG, the new commercial and administrative hub within its integrated residential project Ivoire East, located in New Cairo, Invest-Gate reports.

The ZAG development spans over 108,000 sqm, with a built-up area of 122,249 sqm and an investment volume of EGP 9 bn. Situated along one kilometre of South 90th Street in the Golden Square, ZAG offers high visibility and accessibility, with flexible payment plans designed to support investors in one of New Cairo’s most vibrant growth zones.

The project launch aligns with PRE Group’s strategy to create integrated communities that combine quality living with modern commercial and administrative spaces. The company simultaneously introduced ZIG in West Cairo and ZAG in the east, underscoring its plan for urban expansion and offering a complete lifestyle experience.

Located five minutes from AUC and seven minutes from the New Capital, ZAG features modern architecture with office spaces ranging from 90 to 250 sqm. The 15-building project includes a vibrant ground-floor retail zone with restaurants, cafés, and fashion outlets, while upper floors house fully equipped administrative spaces. Amenities include spacious parking, 24/7 maintenance, advanced security, EV charging stations, and a smart building management system.

Waleed Zaki, CEO and Managing Director of PRE Group, expressed pride in launching ZAG, calling it a strategic embodiment of the company’s vision to redefine integrated communities. “Our core philosophy is to develop living and investment environments that present the concept of modern life through the products and projects we offer, in a way that meets our clients’ aspirations and needs. ZAG, as a contemporary gateway within the integrated Ivoire East project, embodies and reinforces this vision,” he added.