Landmark Developments (LMD), one of Egypt’s leading real estate developers, has signed a two-year strategic partnership with Art D’Égypte, marking the first multi-year collaboration between the organization and a property developer in the country, Invest-Gate reports.
Running from late 2025 to late 2027, the alliance will merge architecture, heritage, and contemporary creativity through a series of curated cultural experiences.
As part of the agreement, LMD will become the main partner of Forever Is Now, the annual international art exhibition held against the backdrop of the Great Pyramids of Giza. Now in its fifth edition, the event attracts global artists and institutions, creating a unique dialogue between Egypt’s heritage and contemporary art.
Since its launch in 2019, Art D’Égypte has showcased Egyptian artists internationally at events such as Abu Dhabi Art and ArtGenève, alongside hosting exhibitions abroad and launching initiatives to promote Egyptian art worldwide.
The collaboration will also bring art to LMD’s developments through beachside installations, design exhibitions, and cultural showcases at flagship destinations including One Ninety, Cairo Design District, and Zoya. These initiatives aim to transform LMD’s communities into vibrant creative hubs.
“This cultural initiative with Art D’Égypte is a natural extension of our vision to build destinations that go beyond buildings and create experiences,” said Eng. Amr Sultan, CEO of LMD. “By integrating art, design, and culture into our spaces, we are reshaping the meaning of real estate as a platform for expression, connection, and aspiration.”
Nadine Abdel Ghaffar, founder of Art D’Égypte, said the partnership aligns with the organization’s mission to place community and culture at the heart of development. “We see LMD as developers building with purpose, fostering innovation and dialogue. This collaboration will help us create meaningful cultural experiences that resonate locally and globally,” she noted.
The partnership underscores the growing role of private sector collaborations in enhancing Egypt’s cultural presence on the global stage, blending creative vision with innovative development.