Emirates NBD Egypt and Talaat Mostafa Group (TMG) have partnered with Mastercard to launch a new range of co-branded credit cards, designed to deliver tailored banking experiences and exclusive rewards for customers within and beyond TMG’s integrated communities, Invest-Gate reports.

Mustafa Ramzi, Head of Retail Banking and Wealth Management at Emirates NBD Egypt, said the initiative reflects the bank’s strategy to enhance convenience, strengthen loyalty programs, and accelerate digital transformation. “This collaboration underscores our commitment to innovative solutions that align with customers’ lifestyles while reinforcing our position as a trusted and forward-thinking bank in the Egyptian market,” he added.

Omar Hesham Talaat, CEO of Business Development at TMG, said the partnership reflects the Group’s commitment to offering residents and visitors high-quality services through collaborations with leading financial institutions.

Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon at Mastercard, noted that the launch introduces the first of its kind co-branded cards in Egypt, offering seamless digital payments while supporting financial inclusion and economic growth.

The portfolio includes the TMG Titanium, TMG Platinum, and TMG World credit cards. Each offers cashback and reward points based on usage: Titanium provides 3% cashback (6 points/EGP), Platinum 4% (8 points/EGP), and World 5% (10 points/EGP) on purchases within TMG entities. For external purchases, customers earn up to 1.5, 2, or 2.5 points per EGP, depending on the card type.

The cards also grant access to exclusive rewards across TMG’s retail, hospitality, and leisure network, with year-round offers and campaigns. While tailored for TMG residents, the cards are available to all Emirates NBD Egypt customers, with a fast-track application process for TMG community residents. Applications can be submitted through Emirates NBD Egypt branches or via the bank’s official website.