Over the past two years, La verde has transitioned from ambitious blueprints to tangible achievements, delivering high-quality communities that embody sustainability, innovation, and customer-centric living.
During Invest-Gate’s meeting with La verde, whichhighlighted its remarkable journey of turning ambitious plans in the New Capital into tangible achievements , Laverde continues to set new benchmarks in Egypt’s real estate sector. it also emphasized its unique customer experience model, built on long-term trust and community building, while outlining its dual strategy of consolidating its presence locally and expanding internationally through real estate export and potential regional projects.
1- In 2023, Invest-Gate met with you to discuss La verde’splans in the New Capital. After more than two years, what have you accomplished from these plans?
Since our last meeting in 2023, La verde has moved from ambitious plans on paper to visible accomplishments on the ground. What started as concepts, masterplans, and architectural designs have now taken shape as thriving communities under construction and, in many cases, already reaching the handover stage. This transition is a defining milestone in our journey, as it demonstrates our ability to transform vision into reality in a relatively short time frame.
One of our most significant achievements is that we have begun delivering units to clients, marking a turning point not only for La verde but also for our homeowners who trusted our vision from the start. Handovers are more than a procedural step; they represent the fulfilment of our promise to customers and confirm that the developments we committed to are not only progressing but also materializing with the highest standards of quality.
In the process, we have adopted advanced construction methodologies and state-of-the-art project management systems, which have enabled us to ensure efficiency, reduce delays, and maintain rigorous attention to detail. This operational discipline has been fundamental in reinforcing the trust of our clients and investors alike.
Equally important, we have focused on embedding our core values of sustainability, design excellence, and customer satisfaction into every stage of execution. We view construction not just as building physical structures but as laying the foundations of communities that reflect a balance of luxury, comfort, and environmental responsibility. The progress made over these two years is therefore not just measured by the number of units completed, but by the creation of living environments that embody our long-term vision.
2- Tell us about the construction progress of your projects in the New Capital, such as La verde Casette and La verdeNew Capital. Where do you stand now?
La verde Casette and La verde New Capital represent two of our flagship developments, both located in the heart of the New Capital. These projects are benchmarks for what we aim to achieve as a developer: high-quality construction, distinctive architecture, and fully integrated services that create vibrant communities.
As of today, construction works in both developments have surpassed 70% completion, which is considerably advanced compared to the average progress in similar projects across the market. This accelerated pace of development is the result of our proactive planning, disciplined execution, and commitment to mobilizing the best resources in terms of engineering teams, technology, and materials.
The achievement of these high percentages is also tied to our strategy of prioritizing infrastructure and essential services early in the development process. By focusing on roads, utilities, and communal facilities alongside the residential units, we ensure that the entire community begins to take shape cohesively. This not only reassures our clients but also establishes a sense of progress that is tangible from the outset.
Looking ahead, the remaining phases of construction are progressing steadily, and we are confident in our ability to continue delivering units according to our scheduled timelines. In fact, we expect to see an accelerated wave of handovers in the coming months as the projects reach their final stages. For La verde, these projects are not simply buildings under construction; they are flagship communities that represent our ambition to redefine modern living in Egypt’s most ambitious urban destination.
3- La verde has distinguished itself by integrating solar energy and sustainability into its projects. What has been achieved so far in this regard?
From the very beginning, sustainability has been a guiding principle for La verde. We have always believed that true luxury must coexist with environmental responsibility, and our projects are designed with this philosophy in mind.
To translate this vision into reality, we adopted architectural concepts inspired by Mediterranean design. These principles are not just aesthetic but functional, as they maximize natural ventilation and use arcaded structures that provide shade, thereby reducing energy consumption in a simple yet effective way. Such passive design elements significantly lower the dependency on artificial cooling and lighting, which has a direct impact on energy efficiency.
On a technological level, La verde has successfully integrated solar energy systems across its developments. Today, nearly 25% of the total energy consumption within our projects is covered through clean, renewable sources. This figure is a major achievement within the Egyptian real estate sector, where renewable integration is still emerging, and it sets Laverde apart as a developer committed to progressive and responsible building practices.
Equally important is our approach to land use. In our projects, over 90% of the total area is dedicated to green landscapes, open spaces, and communal facilities, while only 10% is occupied by buildings. This planning philosophy not only enhances the environmental footprint of our developments but also ensures that our residents enjoy healthier, more balanced lifestyles. By combining advanced energy systems, eco-friendly design, and abundant greenery, we are delivering communities that are truly sustainable in every sense.
4- What makes the customer experience with La verdedifferent from other developers?
At La verde, we see the customer experience as the cornerstone of our success. We believe that the relationship with our clients begins at handover. This mindset has driven us to design a customer journey that is both comprehensive and long-term.
We have invested heavily in after-sales services to ensure that our clients enjoy ongoing support well beyond the purchase stage. Our teams are dedicated to responding to client needs quickly and efficiently, ensuring that every aspect of their living experience meets the highest expectations. This commitment is not just about resolving issues; it is about proactively adding value to their investment and lifestyle.
To reinforce this relationship, we have also introduced loyalty programs that offer exclusive benefits to La verdehomeowners. These programs are designed to reward trust and create a sense of community among our clients, while also building long-term connections that go beyond individual transactions.
Moreover, La verde developments are conceived as fully integrated communities rather than isolated projects. Residents are not simply buying property; they are investing in a way of life that combines luxury, privacy, and sustainability. This holistic approach is what differentiates Laverde from other developers and makes our communities truly stand out in a competitive market.
5- La verde has actively participated in major international exhibitions such as Dubai, Riyadh, Jeddah,and Doha to promote its projects in Egypt. Do you have future plans to expand with actual projects abroad, or is your strategy focused on local presence with real estate export only?
La verde’s strategy is centered around two complementary directions. The first is consolidating our position within the Egyptian market, particularly in the New Capital, which we view as the region’s most transformative urban development project. Our focus here is to deliver landmark projects that reinforce Egypt’s reputation as a hub for modern real estate investment.
The second direction is our international outreach. Through real estate export, we are showcasing Egyptian developments on global platforms, creating awareness and attracting investors from across the region. Our active participation in major exhibitions in Dubai, Jeddah, and Doha has already generated significant interest, and we plan to expand this presence with participation in four additional international exhibitions before the end of the year.
Beyond exhibitions, La verde is carefully studying opportunities for direct international expansion. We are evaluating promising regional markets where we believe our brand’s combination of luxury, sustainability, and customer-centricity could resonate strongly. Our ultimate goal is to transform La verde from a leading Egyptian developer into a recognized regional brand with a footprint that extends beyond national borders.