ALPHA MATAR, a leading company in the manufacturing, supply, and installation of elevators and escalators, has signed a new cooperation protocol with Sunrise Hotels Group to supply and install a range of modern elevators across several of the Group’s hotel brands. The agreement marks a key step in Sunrise’s strategic plan to develop new hospitality properties in line with the highest international standards, Invest-Gate reports.

Eng. Ahmed Matar, Vice President of ALPHA MATAR Elevators, expressed his appreciation for the trust placed in the company by Sunrise Group — one of the most prominent hospitality entities in Egypt and the Middle East. He noted that the partnership highlights ALPHA MATAR’s leading position in elevator and escalator manufacturing, supply, installation, and maintenance across Egypt and the Arab region.

“This partnership reflects ALPHA MATAR’s leading position in the field of elevator and escalator manufacturing, supply, installation, and maintenance within both the Egyptian and Arab markets,” Matar said. “It also reaffirms the confidence of major organizations in our technical expertise and supports our expansion strategy aimed at boosting production rates in the coming period.”

He added that the collaboration comes at a pivotal time, as the company works to strengthen its regional presence by expanding into Gulf markets, including Saudi Arabia, Oman, and the UAE. These efforts align with ALPHA MATAR’s broader strategy to enhance Egyptian exports of high-quality, locally manufactured elevator solutions.

Matar also highlighted that major companies in the sector increasingly rely on Egyptian-made products, particularly those produced by firms combining international partnerships with strong local manufacturing and after-sales services. “Companies like ours, which operate under exclusive international licenses and maintain local production capabilities, can offer superior products thanks to our engineering expertise and reliable after-sales support,” he explained.

ALPHA MATAR is the exclusive agent of Asia Fuji Corporation and Montanari Giulio (Italy) and exports locally produced elevator components to several Arab countries. The company is also working to expand into African markets, in line with Egypt’s national strategy to localize industry, create job opportunities, and support foreign currency inflows.