Following a series of successful developments in East and West Cairo, DIG has unveiled its seventh project in the New Capital — the DEFAF project — with targeted sales of EGP 1.5bn from the initial launch, Invest-Gate reports.
Mr. Hussein Salah, Chairman of DIG, said the group has been making “strong strides in the Egyptian market since its inception,” supported by its solid financial standing, a board of directors with over 20 years of experience, and a client base exceeding 10,000 customers. He added that DIG is culminating its 2025 successes with the DEFAF launch in the R8 district, while maintaining progress across ongoing projects.
Mr. Hani Helmy, Vice Chairman of DIG, described DEFAF as “a fully integrated residential project that includes a commercial component,” developed in partnership with leading specialists in mall management to ensure the highest return on investment. Spanning 21 acres (90,000 sqm) in R8 overlooking the Diplomatic Quarter, the project allocates only 16% to built-up areas, dedicating the rest to green spaces.
DIG has partnered with A Plus, a prominent mall and facilities management company, and AUE Consultants, to ensure world-class design and operational standards.
Mr. Mohamed Fawzy, CEO of DIG, said the project comprises around 1,000 residential units of varying sizes. “We have six projects in Downtown New Capital with construction rates reaching 40%, and we’ve successfully delivered and occupied projects in West Cairo,” he noted, adding that DEFAF’s construction is set to begin in 2026.
Fawzy emphasized that DIG relies primarily on self-financing, reflecting the strong financial position of the company and its partners.
Eng. Hani Farrag, Board Member of DIG and Chairman of Deyaar Hani Farrag, highlighted the alliance between DIG, Westway, Harva, Deyaar, and Meamar Al Farouk, which has launched 25 projects—seven in the New Capital and 18 in West Cairo. He added that the group is preparing to develop a 230-acre residential project in New Sphinx City as part of its expansion plans.
Dr. Mohamed Farouk, Board Member and Chairman of Meamar Al Farouk, affirmed that commitment to construction schedules remains a top priority to strengthen client trust and consolidate the group’s market position. He said the group’s upcoming strategy focuses on hotel components and expanding its land portfolio.
Mr. Ashraf El-Banna, Chairman of A Plus, explained that his company provides facility management and maintenance services that begin at the design stage, offering recommendations on landscaping, access control, and smart systems. The company also manages shopping center operations, handling design consultations and leasing processes to maximize returns for both developers and clients.