Palmier Developments has announced the launch of its latest flagship development, “VERT Project”, located in New Sheikh Zayed City, Giza Governorate, Invest-Gate reports.
Spanning 30 acres (approximately 126,000 sqm) with a built-up area of 53,300 sqm, the project is strategically positioned in the heart of West Cairo—just minutes away from Sphinx International Airport, the 26th of July Corridor, and Dahshour Link. Designed according to the Neo-Minimal architectural concept, “VERT” harmonizes simplicity and elegance through modern forms, soft neutral tones, and open green spaces that promote tranquility and sophistication.
Commenting on the launch, Eng. Mohamed El-Hag, Chairman of Palmier Developments, said: “‘VERT Project’ represents a qualitative leap in Sheikh Zayed’s real estate scene. It embodies our vision for quiet architecture that integrates beauty, simplicity, and privacy. The project reflects Palmier’s sustainable approach, utilizing smart technologies in water and energy management and eco-friendly materials aligned with Egypt’s green urban goals.”
El-Hag added that the project forms part of Palmier’s expansion strategy in West Cairo, highlighting ongoing developments including Zayard North Strike, Zayard Elite, Zayard Avenue, Zayard Residence, and Zayard Villa.
From his side, Eng. Jasser Bahgat, Chairman and Managing Director of Melee Developments, noted: “‘VERT’ sets a new model for urban innovation, combining smart investment strategies with serene architectural design. Our partnership with the healthcare sector within the project ensures a comprehensive community built on future living standards.”
Meanwhile, Dr. Ahmed Ismail, Founder of Queens Clinics, announced the opening of a new Queens Clinics branch within “VERT”, bringing global expertise in women’s health to Egypt. “Our goal is to promote women’s health awareness and transfer international medical knowledge from London to the Egyptian medical community,” he said.
Founded in 2016, Palmier Developments is one of Egypt’s leading real estate companies, developing premium projects across New Zayed and 6th of October City. Melee Developments, established in 2023, focuses on innovative mixed-use projects in collaboration with major partners such as Al Ahly Sabbour. Queens Clinics, based in London’s Harley Street, specializes in gynecology, fertility, and women’s health, and now expands its world-class services to Egypt through “VERT Project.”