The first PropTech Summit in Egypt was held yesterday in Cairo Business Park, the hub for innovation and culture in East Cairo, organized through a collaboration between Misr Italia Properties and RiseUp, Invest-Gate reports.
The event took place under the auspices of the Ministry of Planning, Economic Development, and International Cooperation, as well as the Ministerial Group for Entrepreneurship. It was attended by H.E. Dr. Mohamed Farid, Chairman of the Financial Regulatory Authority, and Dr. Hossam Heiba, CEO of the General Authority for Investment and Free Zones.
The summit marked the first step in bringing together the full real estate ecosystem—including developers, brokers, FinTech and PropTech companies, and contractors—in a single collaborative platform aimed at fostering shared value and large-scale investment in the sector. Organizers confirmed that the event will become an annual gathering to support industry innovation and collaboration.
Eng. Mohamed Khaled El-Assal, CEO and Managing Director of Misr Italia Properties, and Mr. Karim El-Assal, CEO of Misr Italia Properties, delivered insights during the summit, alongside Eng. Tarek Elgamal, Chairman of Redcon Construction, and Mr. Abdelhameed Sharara, Founder and CEO of RiseUp. Other industry leaders included Mr. Mohamed Ashour, Head of Commercial and Business Development at El Gouna city, and Mr. Maurizio Meossi, Associate Director at Zaha Hadid Architects.
Participants also included key PropTech entrepreneurs, such as Eng. Mostafa El-Nahawy, Founder and CEO of Birdnest, Mr. Abdel-Azim Osman, Co-Founder and Chief Product & Marketing Officer (CMPO) at Nawy, and Ms. Nervein Magdy, Managing Director Property Finder Egypt.
On the sidelines of the summit, a 48-hour PropTech Hackathon engaged students, culminating in the selection of three winning teams.
Misr Italia Properties and RiseUp are jointly establishing the first PropTech Innovation Hub in the Middle East and North Africa (MENA) region, located within Cairo Business Park. The hub, named Misr Italia PropTech Innovation Hub, is scheduled to open in 2026 and will be operated by RiseUp.
Plans for the hub include the Misr Italia PropTech Accelerator, also managed by RiseUp, supporting the growth of PropTech startups in the region. This initiative has been a long-standing vision for Misr Italia Properties since 2019, when the company first connected with RiseUp to explore this opportunity.