In a significant step reflecting the strength of alliances among leading players in Egypt’s real estate and retail sectors, EBNY Developments has signed a strategic partnership agreement with Majid Al Futtaim, the exclusive operator of the Carrefour brand in Egypt, Invest-Gate reports.
Under the agreement, Carrefour and Supeco Market will become the exclusive retail partners within EBNY Developments’ current projects in Upper Egypt, as well as future developments across Egypt. The collaboration aims to meet customer needs and support the state’s sustainable development efforts by providing essential retail and lifestyle services within modern communities.
The partnership aligns with the shared vision of both companies to enhance the concept of integrated living in Upper Egypt by introducing advanced retail, and commercial facilities that promote urban and economic growth across southern governorates. The signing ceremony was attended by Dr. Abdallah Kamel, Chairman of EBNY Developments, and Mr. Mohamed Khafaga, Country Manager of Majid Al Futtaim Retail Egypt, along with senior executives from both sides.
Dr. Abdallah Kamel, Chairman of EBNY Developments, stated: “At EBNY Developments, we believe that strong alliances with leading global brands such as Majid Al Futtaim are a key step toward creating integrated urban communities that combine residential, retail, and entertainment experiences within one environment. We are proud to be the first to host Carrefour and Supeco Market in our projects in Upper Egypt and future developments, offering residents a lifestyle that blends comfort, luxury, and quality services.”
Mr. Mohamed Khafaga, Country Manager of Majid Al Futtaim Retail Egypt, commented:
“We are pleased to collaborate with EBNY Developments, which has demonstrated excellence in delivering world-class integrated projects. The launch of Carrefour and Supeco Market within its developments aligns with our expansion strategy to strengthen our presence in Upper Egypt and provide an exceptional shopping experience. This partnership also supports our commitment to Egypt’s Vision 2030 for inclusive and sustainable growth.”
EBNY Developments currently owns five major residential and commercial projects in New Sohag City, serving as a benchmark for modern urban development in Upper Egypt. Among these is Azalia, the region’s first villas-only compound, spanning 153,000 sqm (36.5 acres) and designed as a fully integrated community featuring residential, administrative, commercial, and hospitality components. The development includes Azalia Mall, a 30,000 sqm (7.2-acre) commercial hub rising G+2, offering retail, social, and hospitality facilities, alongside standalone villas, twin houses, townhouses, and family homes — all within a setting where 87% of the total area is dedicated to green spaces and services.
Another flagship project is Kenan, the first integrated residential and leisure community in Upper Egypt, extending over 60 acres (250,000 sqm). It features the region’s first mini-golf course and an international-standard entertainment city. Kenan also marks the first strategic partnership between EBNY Developments and the New Urban Communities Authority (NUCA) in Upper Egypt, located at the western entrance of New Sohag City, near the main road leading to Sohag International Airport.
This partnership underscores both companies’ commitment to supporting sustainable urban growth in Upper Egypt — offering fully serviced, livable communities that elevate quality of life and embody the vision of modern, sustainable cities across Egypt.