Safwa Urban Development (SUD) has announced the opening of a new sales branch in Riyadh as part of its strategic regional expansion plan aimed at strengthening its presence in Gulf markets. The move seeks to meet the rising demand from Saudi and Egyptian clients residing in the Kingdom who are increasingly investing in SUD’s projects in Egypt, Invest-Gate reports.
Eng. Youssef Shalaby, Member of the Board of Directors at SUD, stated that the opening of the Riyadh branch comes in response to the significant growth in demand for Egyptian real estate over the past two years, particularly in the New Capital, Fifth Settlement, and new coastal cities where the company maintains a strong and diversified portfolio.
He explained that the Saudi market is among the most supportive for Egyptian real estate investment due to the high level of trust in Egyptian developers and the wide range of available products. He added that the company plans to provide comprehensive real estate sales and consulting services through the new Riyadh branch, along with special offers for clients in the Kingdom, to enhance its ability to attract new segments and increase its overseas sales volume.
Eng. Youssef Shalaby noted that international expansion has become a key characteristic of serious real estate companies with ambitious plans and a clear strategic vision, as relying solely on the local market is no longer sufficient for achieving sustainable growth. He added that companies capable of establishing a presence in regional markets such as the Gulf have greater opportunities to diversify their sales sources, enhance their brand positioning, and reach new client segments—reflecting strength, stability, and long-term competitiveness.
He highlighted that SUD has a broad portfolio of projects across several Egyptian governorates. In Greater Cairo, the company is developing projects in the New Capital, including the CH1 and CH2 compounds, as well as commercial and administrative projects such as the Financial Hub Mall, Capital Hub 1, and Capital Hub 2.
SUD is also developing “High City” compound and “High City Mall” in Obour City, in addition to the “Sunset 1” compound in Ras El Bar and “Sunset 2” resort in New Damietta City.
He further added that the company owns the “Sunset Mall” project located within the “Sunset 2” resort in the chalet area of New Damietta City, as well as “Sunset 3,” a 131,000-sqm resort directly overlooking the Nile in Ras El Bar. In New Mansoura City, SUD is developing “The Pearl” compound, spanning 60 acres and featuring residential buildings, villas, a 550-meter beachfront, a clubhouse, and a collection of commercial malls.