Wajha Developments announced the launch of its new “Freeze Installment Payment Plan,” marking a strategic step toward reshaping the developer’s role in Egypt’s real estate market through a client-centric business model that prioritizes transparency, trust, and long-term value, Invest-Gate reports.
The company stated that its new philosophy is built on compliance with international standards in both execution and investment, a move aimed at strengthening Wajha’s competitiveness while supporting the positioning of Egypt’s real estate sector at the regional and global levels.
Mohamed Abdel Fattah, Founder and General Manager of Wajha Developments, explained that the company’s strategy is grounded in in-depth, data-driven analysis of customer needs. He noted that Wajha focuses on integrating real estate products into the enhancement of residents’ lifestyles, rather than limiting its role to selling residential units. This approach, he added, is designed to increase the real value of projects and maximize sustainable, long-term returns for clients.
Abdel Fattah highlighted that Egypt’s real estate sector is the largest in the region, which necessitates the adoption of innovative solutions aligned with global market developments. In this context, Wajha Developments has introduced business policies being applied for the first time in the Egyptian market, including linking installment schedules to actual construction progress.
Leveraging its strong financial position, the company begins project execution from the outset, allowing clients to monitor on-site progress before making a purchase decision. This model reinforces Wajha’s role as both financier and developer, rather than merely a seller, Abdel Fattah pointed out.
He added that this approach reflects the company’s commitment to transparency and client trust, serving as a foundation for implementing international execution standards in Egypt and paving the way for future regional expansion to strengthen Wajha’s presence beyond national borders.
To further safeguard clients’ interests, Wajha Developments has adopted flexible payment solutions that take into account economic fluctuations and individual circumstances. Among these solutions is the newly launched “Freeze Installment Payment Plan,” which allows clients to temporarily pause installment payments for a defined period in the event of unforeseen financial challenges, enhancing security and reinforcing long-term trust between the developer and its clients.
In parallel, the company continues to provide innovative investment solutions through strategic partnerships with specialized brands and experts across various operational sectors. This strategy aims to deliver sustainable, well-planned returns, transforming each real estate unit into a productive asset rather than merely a place to live.
Through this new philosophy, Wajha Developments seeks to establish a genuine partnership with its clients—one based on commitment, tangible execution, and credibility rather than marketing promises—while contributing to the development of a competitive Egyptian real estate model that places clients’ interests at its core.