The Golden Sponsor Supporting Culture and Knowledge

Midar Investment and Urban Development, the developer of Mostaqbal City and Mada in New Cairo, announced, as the golden sponsor of the 57th edition of the Cairo International Book Fair, which concluded last week, the distribution of 24 prizes with a total value of EGP 2 million, Invest-Gate reports.

The awards recognized the top participants for their outstanding artistic and cultural contributions during the fair, presented at the awards ceremony held at the closing of the event.

During the ceremony, Professor Ahmed Hano, Minister of Culture, along with Mr. Ezzat Donia, Head of the Administrative Sector at Midar, representing Eng. Ayman El-Qoussy, CEO of Midar, presented the awards to the participants. This reflects Midar’s vision to support culture and knowledge and emphasizes the company’s role as a model for private sector participation in major cultural events in Egypt, in line with its strategic approach to comprehensive development that combines the creation of integrated cities with the cultural and intellectual development of people.

Excellence Awards Distributed Across Specific Categories and Criteria

The awards were distributed across several categories, including 4 prizes for the best pavilions and publishing houses participating in the fair, 5 prizes for the most outstanding contributions by civil society organizations nationwide, and 15 prizes for the best performances and artistic groups within the fair’s program.

Winners were selected according to defined criteria by a judging committee under the supervision of the Ministry of Culture, which included 5 of Egypt’s most prominent cultural and intellectual figures, headed by Dr. Ahmed Megahed, Executive Director of the Cairo International Book Fair.

Eng. Ayman El-Qoussy, CEO of Midar Investment and Urban Development, stated that the company’s support for the Book Fair stems from its belief that urban development is inseparable from cultural development.

He emphasized that Midar views culture and knowledge as an essential component of quality of life in the creation of fully integrated urban communities.

El-Qoussy added that the collaboration with the Ministry of Culture to honor the top artistic and cultural contributions at the fair reflects Midar’s commitment to supporting national efforts to nurture and encourage creativity and talent.

He also noted that the fair set a record in attendance, welcoming over 6 million visitors from the opening of the event until its conclusion.