In a move that confirms its leadership as a company that does not only focus on urban development but also seeks to develop people, One of One Urban Development announced the signing of a long-term cultural and knowledge partnership with iRead, the leading platform in promoting a culture of reading in the Arab region. This step comes to reinforce the company’s vision of creating aware communities and linking architectural innovation with cultural depth as an integral part of its responsibility toward society, Invest-Gate reports.

The Partnership Aims to Establish Reading as a Lifestyle and Address Challenges of the Digital Age

This partnership stems from a firm belief that reading and knowledge are a “lifestyle” and a continuous daily practice, not a seasonal activity. Through this collaboration, One of One aims to create spaces for in-depth dialogue and sound thinking in response to the challenges of the digital age, characterized by the rapid flow of short content and continuous distraction.

Signing Ceremony at Bridges in Sheikh Zayed Attended by Prominent Public Figures and Cultural Leaders

The signing ceremony, held at the company’s headquarters in the Bridges project in Sheikh Zayed, was attended by Mr. Mostafa Salah, CEO and Board Member of One of One, Mr. Ahmed Mourad – novelist and screenwriter, co-founder and Chairman of iRead, Eng. Engy El Sabban, co-founder and Board Member of iRead, Dr. Lamis Ali Najm – expert in sustainable development strategies and social responsibility and pioneer in women’s empowerment, and Ms. Reham El Saig – CEO of Resource Development Sector at Al Nas Hospital, with a notable attendance of prominent public figures, publishers, and CEOs, including Ambassador Diaa Hammad, Minister Plenipotentiary and Deputy Minister of Foreign Affairs, and Mr. Hisham Suleiman, writer, film producer, and President of the National Cinema Festival.

First Interactive Discussion Session Explores Smartphone Overuse and the Role of Reading in Restoring Focus

Following the signing, the first interactive discussion session was held with novelist Ahmed Mourad, where the session addressed the impact of excessive smartphone use on humans’ ability to concentrate and think deeply, in an open dialogue that aimed to explore reading as a tool to restore awareness and regain control over attention.

Initiative to Provide iRead Subscriptions to Al Nas Hospital to Enhance Intellectual and Spiritual Nourishment

To strengthen the human and social dimension of this partnership, One of One announced the provision of iRead subscriptions to Al Nas Hospital, in an initiative aimed at granting access to knowledge for patients and medical staff, believing that spiritual and intellectual nourishment is an integral part of life quality and recovery.

Mostafa Salah: Partnership as a Strategic Investment in Awareness and Sustainable Society

Commenting on the partnership, Mr. Mostafa Salah said: “At One of One, we always place people at the heart of the growth ecosystem; just as we focus on design precision in our projects, we give equal importance to the quality of the cultural content we provide to our community, believing that a successful team and an enlightened client are the result of an environment that stimulates deep thinking and continuous growth. Our partnership with iRead is not merely a cultural collaboration but a strategic investment in awareness, aiming to create a sustainable impact for generations to come.”

Engy El Saban: Creating an Integrated Knowledge Experience and Rebuilding the Reader-Book Relationship

Eng. Engy El Saban confirmed that the partnership with One of One represents an important step in iRead’s mission to integrate culture into the fabric of society, noting that the real challenge is not the number of books but creating an integrated knowledge experience that restores reading to its natural place in people’s lives. The cultural events planned to be organized on the ground in the coming period aim to rebuild the relationship between the reader and the book and open spaces for discussion and interaction with writers and content creators, enhancing cultural awareness and encouraging critical thinking and constructive dialogue. She added that iRead believes knowledge is a fundamental right for all, and this partnership translates this belief into tangible initiatives with long-term impact, going beyond temporary solutions to build a more aware and sustainable society.

Ahmed Mourad: Reading as a Necessity and Human Development Linked to Place-Making

Ahmed Mourad stated that this partnership represents a different model for institutions’ role in supporting culture, clarifying that reading is no longer a luxury or side activity but a real necessity in an era suffering from attention erosion and accelerated daily pace. He added that cooperation with One of One reflects a shared belief that human development is inseparable from place-making, emphasizing that creating real spaces for dialogue and deep thinking is one of the most important tools for restoring awareness and enhancing individuals’ ability to understand and make choices in a world crowded with fast content. Mourad also noted that iRead has sought since its establishment to turn reading into a lifestyle, and this partnership opens new horizons to reach a wider audience and link culture to daily life practically and sustainably.

One of One’s Philosophy: Integrating Modernity, Architectural Beauty, and Intellectual Enrichment

This partnership reflects One of One’s philosophy based on identity cohesion and innovative communication, as the company always seeks to create exceptional human experiences combining modernity, serenity, and authenticity. By integrating reading into its institutional fabric, One of One continues redefining the role of a real estate developer as a creator of enduring civilizational destinations, balancing architectural beauty with intellectual richness.