Astra Rise Developments has signed a management and operation agreement with Rotana Hotels for its flagship hotel project in Egypt’s New Capital. Rotana is recognized as one of the leading hotel management companies across the Middle East, Africa, Eastern Europe, and Turkey, Invest-Gate reports.

The agreement reflects Astra Rise’s strategy to introduce a fully integrated hotel investment model that combines a prime location, a true operational partnership, and the strength of a prominent regional hospitality brand with global reach.

First Rotana Hotel in the New Capital

The project will mark Rotana’s first hotel in the New Capital and the debut of the Rayhaan by Rotana brand in Egypt. This positions the development as the launch of an internationally recognized hospitality brand within one of the region’s most important emerging urban destinations.

The agreement was signed by Eng. Hazem Nassar, CEO of Astra Rise Developments, and Mr. Selim El Zyr, Founder and Vice Chairman of Rotana, in the presence of Philippe Barneres, CEO of Rotana; Makram El Zyr, Corporate VP Development at Rotana Hotel Management Corporation; and Mohamed Ashraf El-Banna, Chairman of A Plus Management & Consultation.

A New Investment Model

Hazem Nassar stated that the project represents a significant evolution in hotel investment within the New Capital. Rather than offering traditional serviced apartments or hotel units, Astra Rise is introducing a structure in which investors acquire actual hotel rooms and become genuine partners in the hotel itself.

This globally recognized investment framework ensures transparency between the developer, investor, and operator, while supporting long term sustainability and clear revenue distribution mechanisms.

Premium Hospitality Experience

The hotel will operate under the Rayhaan by Rotana brand, one of Rotana’s prominent hospitality concepts known for delivering high-quality service aligned with international operational standards.

Nassar noted that implementing this integrated ownership and operational model for the first time in the New Capital gives the project distinctive operational and investment advantages.

Integrated Lifestyle Destination

Beyond hospitality, the development is designed as a comprehensive lifestyle destination. It will include a fully integrated commercial mall serving hotel guests and surrounding residents, along with a curated selection of international restaurants offering an elevated dining experience that enhances the project’s overall appeal.

The hotel will also feature a panoramic open-air swimming pool and a wide range of hospitality and leisure services aimed at delivering a stay experience comparable to leading regional destinations.

According to Nassar, this integrated approach is expected to drive strong occupancy rates and enhance the asset’s operational and investment value.

Prime Location and Investment

The project is located in the MU7 district of the New Capital, directly facing the Iconic Tower, the monorail station, and the R3 district. This strategic positioning offers strong accessibility and proximity to major administrative and commercial hubs.

Total investments in the project are estimated at EGP 4 billion, with operations to be conducted in accordance with Rotana Group’s established standards.

Experience and Market Outlook

Nassar emphasized that the project builds on Astra Rise’s more than 15 years of experience in contracting and development, supported by a solid track record in delivering major national and governmental projects. The company is also collaborating with leading engineering consultants and hospitality specialists to ensure a strong final product and reinforce investor confidence.

Makram El Zyr, Corporate VP Development at Rotana, highlighted the importance of partnering with Astra Rise on this milestone project. He stated that selecting the Rayhaan by Rotana brand reflects the group’s confidence in the location, design quality, and anticipated demand in this growing district.

He added that Egypt represents one of Rotana’s key strategic markets, driven by rapid infrastructure expansion and large-scale urban developments. The New Capital, he noted, is expected to become a major growth destination for hospitality in the coming years.

With more than three decades of experience and an expanding regional portfolio, Rotana remains focused on carefully selecting partners to ensure delivery of hospitality experiences that meet international standards while preserving the regional identity that defines its brands.

El Zyr expressed confidence that the project will attract strong market interest upon its official launch, positioning itself among the New Capital’s leading hotel developments and introducing a structured, transparent investment framework backed by a reputable hospitality brand and proven operational expertise.