Kuwait’s Urbnlanes Contracts Gourmet to Launch Its Largest Middle East Branch Inside the “Midlane” Project in New Cairo’s Fifth Settlement.
After Its Stock Market Listing… Kuwait’s Urbnlanes Attracts Gourmet’s Largest Middle East Branch to “Midlane.”
Urbnlanes announced signing a strategic partnership with Gourmet to launch the brand’s largest branch in the Middle East within the Midlane project in New Cairo’s Fifth Settlement, a move that further strengthens the project’s position as one of the leading mixed-use destinations in East Cairo, Invest-Gate reports.
The company confirmed that the new branch will be Gourmet’s largest in the region in terms of space, concept, and facilities, reinforcing Midlane’s vision as a fully integrated destination combining luxury, convenience, and diversity while offering a unique shopping experience for visitors.
Attracting major brands
Urbnlanes noted that attracting a major brand such as Gourmet recently listed on the Egyptian Exchange reflects the strong confidence of major economic entities in the project’s investment potential and strategic value.
The company added that its development philosophy is based on integrated urban planning, carefully selecting prime locations, delivering contemporary architectural designs, and maintaining precise execution standards to ensure the highest quality.
Premium shopping experience
Fadi Abdalla, CEO of Urbnlanes, said the new branch will feature a completely unique architectural and interior concept designed to deliver a premium retail experience that aligns with Midlane’s vision as a modern destination combining commercial, entertainment, and service activities in a world class environment.
He added that the customer base of Gourmet and Midlane shares similar preferences and expectations, reflecting strong alignment between both brands and confirming their focus on customers seeking quality, sophistication, and integrated lifestyle experiences.
Strengthening Midlane’s investment value
Shadi Abdalla, Co CEO of Urbnlanes, stated that the agreement represents a qualitative addition that enhances Midlane’s commercial and investment value. He noted that the company’s fast execution pace, strict adherence to project timelines, and ability to deliver some developments ahead of schedule have been key factors behind the confidence of major brands.
Strategic location choice
Miceal Wright, CEO of Gourmet, said that selecting Midlane followed a comprehensive market study and detailed analysis of strategic locations. He emphasized that partnering with Urbnlanes was a carefully considered decision based on the company’s strong track record and market position.
He added that Urbnlanes is recognized as one of the region’s leading real estate developers, thanks to its extensive portfolio of large scale projects, strict commitment to delivery timelines, and close attention to every detail of its developments.
Expansion following stock market listing
Shady Abu Saad, CEO of Gourmet, said the agreement represents one of the company’s strongest strategic partnerships in Egypt and the region. He explained that launching the brand’s largest branch in Midlane came after strong confidence that Urbnlanes is the most suitable partner to execute a project of this scale.
The partnership comes shortly after Gourmet’s successful listing on the Egyptian Exchange, one of the most notable developments in the regional retail sector recently, reflecting investor confidence in the brand’s performance and expansion strategy.
Economic impact and job creation
The partnership is expected to create new job opportunities during both construction and operational phases, while attracting additional investments and global brands to East Cairo. It will also contribute to increasing the commercial activity and investment value of the surrounding area.
Progress in Midlane construction
Alongside signing the agreement, Urbnlanes announced that the first phase (M1) of the Midlane project is nearing completion, reflecting the company’s rapid construction pace and commitment to delivering projects according to the highest engineering standards.
Strong development track record
Urbnlanes has delivered more than 100 projects across four cities and developed over 20 residential, commercial, administrative, and hospitality towers. The company has also achieved record sales in several projects, including NOI Residence, Levels Business Tower, Yellow Residence, and Eastlane Mall, where all administrative units were sold within four hours and delivered in record time.