Coinciding with the holy month of Ramadan, Al Ahly Sabbour for Real Estate Development has launched its annual advertising campaign for 2026, directed by renowned director Maged Nassar, Invest-Gate reports.
This year’s campaign comes under the slogan “El Hob El Bena Ye3ammar Boyout.” Through this campaign, the company presents a profound human vision that goes beyond the concept of construction and development, highlighting that homes are not merely built with bricks and walls, but are truly brought to life through sincere emotions, care, love, and the simple everyday moments that connect generations with one another.
Stars Bring the Warmth of Family Life to Life
At the heart of the advertisement are touching, real-life inspired stories of three interconnected families, portrayed by a distinguished group of stars. Actor Mohamed Farag and actress Basent Shawqi appear alongside their children, Dina Maged and Selim Mostafa, in scenes reflecting the warmth of family life.
Meanwhile, actress Hend Sabry portrays a single mother alongside her son Hamza Diab, in moments filled with love and compassion. Actor Sherif Mounir also appears as a father sharing a strong emotional bond with his daughter, played by actress Yasmina El Abd.
The storylines intertwine, dissolving the boundaries between houses and residential units, culminating in a large collective celebration that demonstrates how different homes can come together as one big family filled with love. This reflects the core philosophy of Al Ahly Sabbour, “Generations for Tomorrow,” which connects different generations and brings them together under a shared umbrella of human connection and enduring love.
Bahaa Sultan’s Song Adds an Emotional Dimension to the Campaign
The emotional tone of the campaign is further enhanced by a distinctive song performed by Bahaa Sultan, with lyrics by Menna El Qei’y and music composed by Aziz El Shafie.
Through its gentle lyrics, the song conveys that true love is not expressed merely through words, but through the moments that reveal care, understanding, and empathy for others—translating Al Ahly Sabbour’s philosophy that genuine happiness lies in the small details residents experience within their communities.
All scenes of the campaign were filmed inside Al Ahly Sabbour’s vibrant projects, including Green Square, the first residential project in Mostakbal City, L’Avenir in Mostakbal City, and GAIA in Ras El Hekma on the North Coast. This reflects the value of these developments as real communities rather than merely residential units, offering an integrated environment that provides residents with a sense of belonging and warmth—aligned with the company’s enduring slogan: “Al Ahly Sabbour – Boyout Mestanyak”.