Mercon Developments signed a partnership agreement with Deal Marketing Solutions, owner of the Massimo Beach Club brand and the company responsible for beach management operations, to oversee the management of the beach at the dayz project on Egypt’s North Coast, Invest-Gate reports.
The agreement comes as part of the company’s plan to deliver an integrated and distinguished experience for its clients within the project.
Mercon stated that the partnership aligns with its strategy to elevate the level of entertainment services within the project by collaborating with specialized entities that possess extensive expertise in beach management and coastal activities, ensuring a unique summer experience that meets clients’ expectations.
Ahmed Embaby: Clients Are No Longer Looking Only for a Summer Unit, but for a Complete Experience
Ahmed Embaby, Chairman of Mercon Developments, stated that the company considers service quality one of the key pillars behind the success of its projects, noting that selecting a specialized partner such as Massimo Beach Club came after a thorough study of the market and various operational experiences.
He added that clients are no longer searching merely for a vacation property, but rather for a fully integrated experience that offers the highest levels of comfort, privacy, and professional services, something the company aims to achieve within the dayz project.
Embaby explained that the North Coast is witnessing intense competition among real estate companies, prompting Mercon to continuously develop a new concept for coastal projects that relies on operational quality and sustainable management, rather than solely on designs and construction.
He also pointed out that the company aims to enhance the project’s investment value through collaboration with strong and trusted brands, which will directly reflect on occupancy rates and the project’s operational success across different seasons.
Professional Operations and Hospitality Services with Hotel-Level Standards
Karim Mamoun, CEO of Mercon Developments, added that Mercon had a primary goal of introducing a new model in beach and coastal service management by relying on modern operational concepts and a distinctive hospitality experience tailored to the nature of clients in the Egyptian market.
He confirmed that the project will feature a wide range of services and entertainment activities designed to provide an exceptional experience for clients and visitors, while maintaining the highest standards of quality, safety, and hospitality services.
He further noted that the company places significant emphasis on every detail of the customer experience, from reception to the daily level of services within the beach area, explaining that building trust and customer loyalty has become a fundamental factor in the success of any real estate project today.
In the same context, Karim Ibrahim, CEO of Deal Marketing Solutions, stated that the Massimo brand has become one of the prominent names in beach management and operations on the North Coast, thanks to the operational expertise the company possesses in this sector.
He added that the collaboration with Mercon represents an important step toward expanding the implementation of an advanced beach management model within major real estate developments, especially amid the remarkable growth witnessed by Egypt’s real estate and tourism sectors.
He explained that the company will undertake the complete design and operation of the beach, including hospitality services, food and beverage offerings, entertainment activities, and lifeguard services, while focusing on creating a fully integrated experience that reflects the project’s identity and the level of its target clientele.
He also pointed out that the dayz project represents a strong addition to the portfolio of projects the company is involved with on the North Coast, expecting the project to achieve significant success during the coming period amid growing demand for developments that offer professional and integrated operational services.