MRB, a consultancy firm specializing in the management and operation of projects and commercial malls, announced the signing of a cooperation agreement with Tamayoz Developments to oversee unit delivery to clients, unit allocation, as well as the management and operation of the IVORY PLAZA Mall project in Egypt’s New Capital, Invest-Gate reports.

The agreement comes as the project begins unit handovers and prepares for operation activities in the coming period.
The agreement builds on a long-standing partnership between the two companies that started during the project’s early planning phases.

As part of its role, MRB contributed to the preparation of operational and commercial studies, assessed market and area requirements, and developed the project’s activity mix to enhance operational performance and improve the overall experience for tenants and visitors.

Comprehensive strategy for operations and unit allocation

MRB is currently overseeing a comprehensive plan covering the project’s management and operations, in addition to preparing the commercial, administrative, and medical unit allocation strategy.

The company is also supervising the handover process for investors in accordance with operational standards aimed at ensuring the project is ready for operation and capable of achieving strong occupancy levels.

IVORY PLAZA Mall is Tamayoz Developments’ first project in Egypt’s New Capital. Located in the MU23 district, the development spans over 6,200 sqm and includes commercial, administrative, and medical spaces.

The project consists of a ground floor and seven upper floors and is strategically situated between the R2 and R3 residential areas, serving more than 30,000 residential units. It also overlooks Al Amal Axis and several major roads and landmarks within the New Capital.

MRB highlights integrated operational vision from early stages

Eng. Mohamed Rashed, Chief Executive Officer of MRB, stated that the partnership with Tamayoz Developments reflects the company’s experience in unit delivery, allocation, management, and operations for mixed-use developments.

He noted that MRB has been involved in the project since the early planning stages to help establish an operational framework aligned with the project’s location and commercial objectives.

Rashed added that MRB provides integrated services covering operational studies and consultancy, unit handovers and allocation, as well as operational and asset management services aimed at supporting project performance and enhancing the experience for investors and end users.

He also said the company has completed the project’s allocation strategy, which focuses on attracting a mix of brands and activities suited to the surrounding residential areas and the nature of the development, with the goal of creating an integrated destination within the New Capital.

For his part, Eng. Abdallah Mostafa, Chairman of Tamayoz Developments, said that the partnership with MRB comes as part of the company’s strategy to work with specialized firms that have experience in managing and operating mixed-use developments.

He added that the partnership is intended to support the project’s long-term investment value, maintain strong occupancy and operation performance, and oversee the handover process for investors according to approved operation and quality standards.