In a new step to support the diversity of services within Al Burouj project, Imkan Misr announced its cooperation with Cairo’s and Seraj brands to launch new experiences in the fields of restaurants and specialized beauty and grooming services within the Business Park area, enhancing service integration and keeping pace with the requirements of modern lifestyle within contemporary residential communities, Invest-Gate reports.

Strategy to Strengthen the Integrated Destination Concept

This new cooperation comes as part of Imkan Misr’s strategy to strengthen the concept of an integrated destination within the project. The Business Park is one of the main components of Al Burouj and is designed to be a vibrant hub that includes a variety of brands and services that meet the needs of residents and visitors throughout the day, while providing a convenient and connected experience within the community.

Cairo’s Restaurant Opening at the Business Park

In this context, Cairo’s is preparing to open its restaurant inside the Business Park, offering a dining experience based on a diverse menu that combines quality and a modern character, with a focus on creating a comfortable experience that suits the daily lifestyle within modern residential communities. The restaurant aims to provide a complete social experience, making dining part of the lifestyle within Al Burouj.

Launch of Seraj Salon and Its Expansion Plans

The project will also witness the opening of Seraj Salon, which provides specialized services in beauty and personal care, with a clear focus on high quality and attention to detail at every stage of the service. Within a short period, the brand succeeded in building a strong customer base through a model based on trust and delivering a complete personalized experience, which helped it expand into several vital locations in New Cairo and El Shorouk City, with future plans for further expansion in other strategic areas.

Creating an Integrated Environment for Daily Experiences

The addition of Cairo’s and Seraj to the Business Park reflects a clear direction toward building an integrated environment that is not limited to the residential aspect only, but extends to include diverse daily experiences that combine food, services, personal care, and daily lifestyle needs in one place, enhancing the overall value of the experience within the project.

Statement by Imkan Misr’s CEO

In this regard, Eng. Ahmed Aref, CEO of Imkan Misr, stated:

“We are proud of this partnership with Cairo’s and Seraj, which represents an important addition to the Business Park area within Al Burouj project. This step reflects our vision at Imkan Misr to develop integrated urban communities that are not limited to providing housing only, but extend to offering a complete daily life experience that combines services, food, and personal care in one place. Attracting strong and successful brands in their fields enhances the value of the project and confirms our ongoing commitment to delivering modern living destinations that exceed our clients’ expectations and meet their changing needs.”

About Imkan Misr

It is worth noting that Imkan Misr is the Egyptian arm of Abu Dhabi Capital Group (ADCG) in the real estate development sector. The company relies on the group’s strong track record through companies such as IMKAN Properties, IMKAN Morocco, and its projects in Sri Lanka and Seychelles, in addition to the expertise of its subsidiaries operating across three continents.

Imkan Misr’s Development Philosophy

Imkan Misr is considered one of the leading real estate developers in the Egyptian market. The company follows a people first philosophy based on extensive research and deep studies of people’s behaviors, needs, and aspirations. Through this approach, the company creates integrated communities that inspire and enrich residents’ lives, while maintaining its commitment to innovation, sustainability, and youth empowerment.