Mountain View hosted the 28th edition of the Creative Industry Summit at the business district of iCity New Cairo, “Heartwork”, in the presence of Minister of Culture Dr. Jehan Zaki. This step reflects Mountain View’s vision to support the creative economy in Egypt and provide platforms that bring together creatives, entrepreneurs, and thought leaders to exchange experiences and ideas, create new opportunities for cooperation and growth, within a broader vision aimed at developing sustainable, more vibrant, and connected communities, Invest-Gate reports.
Heartwork’s Vision as an Integrated Business District
Heartwork reflects this vision by offering a modern model of an integrated business district that hosts companies, individuals, and creative communities in a flexible environment that keeps pace with future needs and supports new ways of work and interaction. This provides a more comprehensive workplace experience and enhances productivity, innovation, human connection, and quality of life. Heartwork also represents a valuable addition to the iCity New Cairo project and strengthens its position as an integrated destination that combines residential living, work, services, and community experiences in one place.
Statement by Mountain View’s Co CEO
In this context, Eng. Wael Ezz, Co-Chief Executive Officer of Mountain View, said: “At Mountain View, we believe that creativity and innovation are achieved more effectively through environments that bring together different ideas, experiences, and specialties, and encourage communication and social interaction. From this perspective, Heartwork was created to be more than just a business district, but a platform that combines business, culture, and creativity, and contributes to creating new opportunities for growth, knowledge exchange, and building partnerships capable of creating a positive and sustainable impact.”
Progress of the Business District
Regarding the development of the business district, the first phase of Heartwork has been delivered, while work on the second phase is ongoing and is scheduled for completion during the current year. This strong construction progress reflects the project’s readiness to host more events, conferences, and cultural and creative activities during the coming period, further strengthening its role as an integrated center for business, creativity, and community engagement.
Supporting the Creative Economy
This event provides an interactive space that enables attendees, from students to executives, to exchange experiences, explore new opportunities, and build effective professional networks that contribute to shaping the future of the creative economy in a practical and collaborative way, as well as culture and future growth opportunities. It has become a key platform that brings together creatives, entrepreneurs, thought leaders, and experts from various creative sectors and fields intersecting with innovation, technology, and business.