Egyptian homegrown champions backed to accelerate Saudi expansion as Beltone Venture Capital cements its role as the region’s leading builder of consumer powerhouses, Invest-Gate reports.

Supporting ariika and Lychee

Beltone Venture Capital (BVC), a subsidiary of Beltone Holding, is doubling down on two of Egypt’s most compelling consumer success stories a direct-to-consumer digital-led home furnishing brand ariika and healthy F&B pioneer Lychee as both companies prepare to significantly deepen their footprint in Saudi Arabia with a combined five new stores opening in Riyadh.

Beltone Venture Capital’s Vision

The move signals a decisive new chapter in BVC’s strategy: not merely writing cheques but actively building homegrown Egyptian brands into becoming dominant regional players.

Statement from Beltone Venture Capital

Ali Mokhtar, CEO of Beltone Venture Capital: “ariika and Lychee represent exactly what we look for homegrown Egyptian brands with proven profitability, exceptional leadership, and the ambition to redefine their categories across the region. We are long-term partners in building the next generation of MENA consumer powerhouses. With combined five new stores opening in Riyadh, this is just the beginning.”

Statement from ariika

Khaled Attallah, CEO and Co-Founder of ariika: “Saudi Arabia has always been central to our regional vision. Opening two stores in Riyadh is not just an expansion, it is a statement. We have built a brand that resonates deeply with consumers who value design, quality, and an exceptional experience, and we are confident that ariika will find its home in the Saudi market just as it has across Egypt and Iraq. This is the next chapter, and we are only getting started.”

Statement from Lychee

Mohamed Assy, Founder and CEO of Lychee: “We have been building this moment for years. Saudi Arabia is not just another market for us it is the foundation of our regional ambition. We spent considerable time understanding the Saudi consumer deeply, their rhythms, their tastes, their expectations, before committing to this expansion. Opening three stores in Riyadh is our declaration that Lychee belongs in this market, and we intend to lead the healthy F&B space here just as we have done in Egypt.”