Dubai Holding and Emaar Properties have announced the launch of a new retail hub in Dubai, Dubai Square,  Invest-Gate reports.

Built on an area of six square kilometers and located in Dubai Creek Harbour 10 minutes away from Dubai Airport, Dubai Square will bring new technological innovation which permeates every aspect of it, while featuring an eclectic mixture of styles and references inspired by retail outlets such as London’s Oxford Street, Los Angeles’s Beverly Hills, and Paris’s Champs-Élysées.

“Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city’s appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time,” Abdulla Al Habbai, Chairman of Dubai Holding has said.

Mohamed Alabbar, Chairman of Emaar Properties, has expressed that Dubai Square meets the industrial and technological revolution all over the world, saying “Dubai Square disrupts the traditional mall and retail experience.”

The retail hub will offer customers a seamless blend of shopping via desktop, mobile or at a retail store. Digital conveniences will include custom-designed mobile applications, quick checkout solutions, search and barcode scanning applications, radio-frequency identification technology, mobile payments, and click-and-collect services.

Dubai Square will also be home to innovators in the automotive, computing, sustainable technologies, 3D printing, drones, artificial intelligence, and other emerging industries.