Under the auspices of Prime Minister Dr. Mostafa Madbouly, the British capital, London, hosted a milestone event in the property export landscape. The 20th edition of the Nile Property Expo convened as the premier international platform bridging Egypt’s leading real estate developers with foreign investors, Arab nationals, and Egyptian expatriates.

​The expo took place on June 27–28, 2026, and was officially inaugurated by a high-profile delegation led by Ambassador Nabil Habashi, Deputy Minister of Foreign Affairs for Emigration and Egyptian Expatriates’ Affairs, and Ambassador Ashraf Swelam, the Ambassador of Egypt to the United Kingdom.

​This milestone edition featured an unprecedented investment forum that brought together an elite lineup of Egyptian real estate market leaders, including: Tatweer Misr, Ora Egypt, Orascom, El Gouna, Somabay, Housing and Development Properties (HDP), TOREC, Horizon Egypt Developments, Nations of Sky, Paragon | Adeer, and A Capital Holding. These developers competed to showcase exclusive offers across Egypt’s premier residential, coastal, and commercial destinations.

​On the sidelines of this high-profile investment gathering, “Invest-Gate” secured exclusive coverage and conducted a series of interviews with a number of participating decision-makers and companies, to explore the features and future of Egyptian real estate in global markets.

Egypt’s Competitive Edge: A Shared Industry Perspective

One of the strongest themes that emerged throughout Invest-Gate’s exclusive conversations was the unanimous confidence in Egypt’s growing competitiveness as a regional and international real estate investment destination. While each executive approached the topic from a different perspective, they agreed that several common factors continue to strengthen Egypt’s position, including:

• Strategic geographic location.

• Major infrastructure investments and fourth-generation cities.

• Strong domestic demand driven by population growth.

• Competitive pricing and attractive investment returns.

• Continued government support for property exports.

Mr. Ibrahim El-Missiri, CEO of Somabay Group, believes Egypt’s unique combination of strategic location, extensive coastlines, demographic growth, and competitive returns creates an investment proposition rarely found in a single market. He also pointed to the increasing interest from British and international investors in Red Sea destinations.

Ms. Dalia El Kordy, CCO of A Capital Holding, Marriott Residences, went a step further, describing Egypt as “the number one investment destination regionally.” She attributed this to the country’s political stability, tourism growth, smart urban expansion, and its ability to provide investors with a secure investment environment despite regional geopolitical developments.

Eng. Bedeir Rizk, CEO of Paragon | Adeer, highlighted the significant evolution of Egypt’s real estate product, noting that collaborations with internationally renowned architects and consultants have elevated project quality to global standards. He also emphasized genuine end-user demand and flexible payment plans as key competitive advantages.

Meanwhile, Eng. Mohamed Anwar Helal, CEO of TOREC Developments, stressed that Egypt’s competitiveness extends beyond geography, pointing to the country’s fourth-generation cities, modern urban planning philosophy, and continuous expansion into new urban communities as the foundations of its long-term investment appeal.

Why London?

Participants unanimously agreed that selecting London to host the 20th edition of Nile Property Expo was far more than a venue choice. Rather, it was a strategic decision aimed at accessing a promising European market, strengthening the presence of Egyptian real estate among international investors, leveraging the large Egyptian and Arab communities in the UK, and capitalizing on London’s position as a global hub for business and investment.

Dr. Bassem Kalila, Chairman of Expo Republic, and Founder of the Nile Property Expo, explained that this year’s event marks the 20th edition of Nile Property Expo, adding that London was selected following two years of research and preparation as part of a carefully planned strategy to expand into new markets. He noted that the United Kingdom is home to nearly 600,000 Egyptians, representing a segment with strong purchasing power, in addition to Arab and British investors, making London an ideal platform to support Egypt’s real estate export efforts. He further revealed that the company had spent more than a year and a half studying the U.S. market before expanding into it, while its current focus is on assessing the Canadian market as its next international destination.

Mr. Ibrahim El-Missiri, affirmed that the group’s participation in the 20th edition of the exhibition reflects its belief in the importance of long-term partnerships in supporting international investment. He added that London provides an ideal platform to showcase Egypt’s investment potential and convert the growing interest of international investors into tangible investment opportunities within the Egyptian market.

For her part, Ms. Dalia El Kordy, noted that participating in London enables the company to engage directly with Egyptians residing across Europe, as well as investors seeking modern real estate products that meet international standards, thereby supporting expansion into overseas markets.

Meanwhile, Eng. Bedeir Rizk, stated that the company’s participation forms part of its strategy to strengthen its international presence by attracting foreign investment, promoting Egyptian developments, and building trust with investors as well as Egyptian and Arab communities, particularly given the significant turnout London witnesses during June and July.

Similarly, Eng. Mohamed Anwar Helal, emphasized that participating in international exhibitions builds on the company’s success in overseas markets while providing a valuable opportunity to engage directly with investors seeking genuine investment opportunities in Egypt’s real estate market.

The Future Outlook for Egypt’s Real Estate Market

Participants agreed that Egypt’s real estate market is entering a new phase of growth, driven by continued urban expansion, rising domestic and international demand, the ongoing improvement in project quality, and the government’s efforts to promote real estate exports and attract greater foreign investment. While their perspectives differed on the sector’s immediate priorities, they unanimously agreed that the market has become more mature and increasingly competitive at both the regional and international levels.

Dr. Bassem Kalila, stated that the success of the exhibition’s 20th edition in London marks the starting point for expansion into new markets. He explained that the company has already begun studying the Canadian market after completing a two-year assessment of the UK market and a study of more than a year and a half of the U.S. market, as part of a strategy for carefully planned international expansion.

Mr. Ibrahim El-Missiri, affirmed that the future of the sector is closely linked to the evolving concept of urban communities, noting that tourism destinations are gradually transforming into fully integrated communities for living and working throughout the year, rather than remaining seasonal destinations. He added that the group continues to implement its expansion plans, supported by the growing demand for this type of development.

For her part, Ms. Dalia El Kordy, said that the Egyptian market is moving toward a more professional phase, one that will place greater emphasis on the quality of real estate products, adherence to construction and delivery schedules, and the ability to deliver genuine value to customers, ultimately enhancing the competitiveness of serious developers.

Meanwhile, Eng. Bedeir Rizk, noted that the next phase will witness greater expansion by Egyptian developers beyond the local market, supported by the improving quality of domestic developments and growing confidence among foreign investors in the Egyptian market, further strengthening the position of Egyptian real estate in global markets.

Similarly, Eng. Mohamed Anwar Helal, emphasized that the government’s continued development of new cities and investment in infrastructure remains one of the key drivers of the market’s sustainable growth, alongside the diversification of real estate products to meet the needs of different investor segments.

Opportunities in Egypt’s Real Estate Market: Where Does Growth Lie?

Speakers unanimously agreed that Egypt’s real estate market continues to offer significant investment opportunities across the residential, commercial, and tourism sectors, supported by the expansion of new cities, rising demand, and the evolution of development concepts in line with both local and international market needs.

Mr. Ibrahim El-Missiri, stated that the market is witnessing unprecedented momentum, noting that total real estate sales exceeded EGP 1.7 trillion in 2025, while the top 10 developers generated sales exceeding EGP 1 trillion in just nine months, reflecting the strength of demand and investor confidence. He added that coastal destinations, sports tourism, and integrated urban communities represent some of the most promising growth opportunities in the coming years.

He further noted that Somabay has become a model for integrated communities, operating 365 days a year and encompassing a fully integrated destination spanning 10 million sqm. He also highlighted that GEMS School within the development attracted more than 200 students following the opening of admissions, underscoring the transformation of coastal cities into permanent communities rather than purely seasonal destinations.

For her part, Ms. Dalia El Kordy, said that the expansion of Branded Residences projects represents a major opportunity for the Egyptian market, explaining that this type of development can increase a property’s market value by as much as 30%, while also attracting new segments of both local and international investors.

Meanwhile, Eng. Bedeir Rizk, emphasized the growing demand for high-quality office and commercial developments, particularly those built around sustainability principles and high-quality work environments. He noted that occupancy rates for premium office buildings in some global markets, such as London, reach approximately 98%, reflecting the long-term potential of this real estate asset class.

Similarly, Eng. Mohamed Anwar Helal, explained that the market offers diverse opportunities for investors across both the residential and commercial sectors, emphasizing that the diversity of developments provides investment options suited to different needs and financial capabilities.

Advice to investors: Insights from Industry Leaders

Despite their diverse backgrounds, the participants shared a common message for investors: adopt a long-term investment perspective, select projects developed by companies with a proven track record of delivery, and capitalize on the opportunities offered by the Egyptian market amid continued urban expansion and growing demand for real estate.

Ambassador Nabil Habashi, emphasized that the government is placing increasing focus on promoting real estate exports and strengthening the connection between Egyptians abroad and investment opportunities in their home country. He noted that cooperation between government entities and the private sector is one of the key factors supporting this objective, increasing the contribution of real estate investment to foreign currency inflows and the national economy.

Dr. Bassem Kalila, pointed out that investors have become more informed and now seek accurate information before making purchasing decisions. He stressed the importance of maintaining a presence in international markets and organizing events that facilitate direct engagement with clients while building confidence in Egyptian real estate.

Mr. Ibrahim El-Missiri, affirmed that the Egyptian market continues to offer strong investment opportunities compared with many competing markets. He encouraged investors to focus on projects that deliver long-term value rather than considering purchase price alone, particularly as demand for integrated communities continues to grow.

For her part, Ms. Dalia El Kordy, stressed that the Egyptian market should be viewed as one of the region’s most stable and attractive investment destinations. She noted that political stability, ambitious development plans, sustained tourism growth, and continued urban expansion across new cities and coastal destinations provide a secure investment environment and promising opportunities for sustainable returns.

Meanwhile, Eng. Bedeir Rizk, advised investors to seize early investment opportunities in the Egyptian market. He noted that the combination of flexible payment plans extending from five to ten years and the potential to generate rental returns denominated in or linked to the U.S. dollar provides foreign investors with a competitive advantage that is difficult to find in many other markets.

Similarly, Eng. Mohamed Anwar Helal, emphasized that investment decisions should be based on a careful assessment of investors’ needs and the selection of the right project, with particular attention given to developers that have demonstrated a proven ability to deliver and honor their commitments.

Featured Projects

The participants highlighted a selection of projects that reflect the diversity of Egypt’s real estate market across integrated urban communities, as well as residential, commercial, and administrative developments. They emphasized that the continuous evolution of real estate products has become one of the market’s key competitive strengths.

Mr. Ibrahim El-Missiri, presented Somabay as a model of an integrated city spanning 10 million sqm, with an 11-km coastline and operating 365 days a year. He explained that the project features a diverse portfolio of hotels, residential units, educational and sports facilities, including GEMS School, in addition to fully integrated infrastructure that has positioned the city as a destination for living, investment, and tourism.

He also noted that the city has become a hub for sports tourism, having hosted around 30 European national teams for training camps, while the positive performance indicators of the hospitality sector reflect the strength of this type of investment within the Egyptian market.

For her part, Ms. Dalia El Kordy, highlighted the company’s projects, which are based on modern development concepts, particularly Branded Residences. She explained that this type of development can increase a property’s market value by up to 30%, while providing an integrated customer experience, especially when associated with global hospitality brands such as Marriott Residences, enhancing the project’s appeal and ensuring stable investment returns supported by the strength of the brand and customer trust.

Meanwhile, Eng. Bedeir Rizk also showcased the company’s commercial and administrative developments, highlighting Sumou Boulevard in Mostakbal City, which was featured during Nile Property Expo London as an integrated urban destination that brings together residential, commercial, and administrative components within a vision centered on innovation and quality of life.

He noted that the project reflects Paragon | Adeer’s philosophy of developing modern communities built on sustainability and creating advanced business environments that meet the evolving needs of companies and investors. He added that Sumou Boulevard also represents an Egyptian-Saudi partnership aimed at delivering an integrated urban development model while strengthening regional investment in Egypt’s real estate market.

Similarly, Eng. Mohamed Anwar Helal, showcased the company’s flagship projects, led by T-Pearl in 6th of October City, where construction has reached approximately 90%, in addition to the company’s projects in Marina and New Alamein, which are designed to offer a diverse range of real estate products that cater to different customer segments.

The Market in One Word… How Industry Leaders See It

The interviews concluded with a question inviting participants to describe Egypt’s real estate market in a single word. While their answers differed in expression, they conveyed a shared message of confidence in the market’s ability to sustain its growth and further strengthen its position as one of the region’s leading investment destinations.

Mr. Ibrahim El-Missiri, described the market as “Expanding and Sustainable,” reflecting its ability to achieve continued growth driven by urban expansion and increasing demand.

For her part, Ms. Dalia El Kordy, described the market as “Safe,” highlighting the strong investment opportunities it offers and the fundamentals that support its long-term stability.

Meanwhile, Eng. Bedeir Rizk, chose the phrase “Order without Design,” referring to the market’s ability to evolve dynamically, driven by genuine demand and diverse investment opportunities.

Similarly, Eng. Mohamed Anwar Helal, summed up his view in one word: “Stability,” emphasizing that it is the foundation that gives investors’ confidence and supports the sustainable growth of Egypt’s real estate market.