under the slogan “your gateway to the New Administrative Capital”, the National EXPO 2021, on July 9-11 2021, at the Presidential Palace of Al-Qubba, achieves sales exceeding EGP 2bn.
About 50 real estate developers have participated in EXPO 2021, displaying 120 projects in NAC, varying between residential, administrative, commercial, service and medical. The National EXPO 2021 has witnessed a large public presence and interaction, that some considered unprecedented compared to other exhibitions, as EGP 2,071 bn of contractual sales, according to the exhibition’s official statement.
In this regard, Moataz Askar, CEO of the National Expo Company, says, “The Egyptian real estate market was missing a national real estate exhibition commensurate with the size of the national projects in new cities and represent them appropriately locally and externally.”
Additionally, Askar stresses that the National Expo will be the beginning of a series of national, local, and foreign exhibitions based on promoting national projects, on top of which is NAC, New Alamein, Galala City, Ain Sokhna, New Mansoura, and New Damietta.
In related context, Ahmed Waked, executive director of the National Expo, explains that new and innovative marketing plans of the national exhibition industry have been developed with the aim of promoting real estate projects to attract new investments, by providing studies and a complete database on investment opportunities in each area, volume of demand and purchasing power of target customers.
The real estate development companies participating in the National EXPO 2021 have been keen to provide a number of special offers with great discounts and payment facilities, in order to attract more customers looking for buying units or investment.
Therefore, Invest-Gate has monitored the activities of the “National EXPO2021″, the most prominent participating real estate projects and the exclusive offers that were presented during the period of its holding.
In a related context, Karim Mamoun, head of the commercial sector at MBG Developments, says that the National EXPO2021 is the strongest among real estate exhibitions. Moreover, he adds that the company presents special offers on a number of its projects during the exhibition period, pointing out that the company’s latest projects are located in the NAC downtown” area, and gives customers the opportunity to choose the best place and get a 20% discount until the official announcement.
He further notes that the “Pukka” residential project is also one of the company’s latest projects in the New Administrative Capital, in addition to the “River Green” medical project, noting that visitors of the “National EXPO 2021” have varied interests between residential, administrative and medical, which the exhibition provides for different segments.
For his part, Ashraf Diaa, chief operating officer of Marota Developments, says, “We are participating in this exhibition at the second facade of the Mastro commercial project in the Downtown area of the New Administrative Capital.”
Diaa adds that the company has hired international companies- with more than 15 years of experience- to develop the work of this project, noting that sales are underway now; this comes after the completion of excavation and the start of construction, stressing the company’s commitment to the “codes”, as the minimum area is about 36 square meters and a net of 21 square meters, which is the main “code”.
In a related context, Hossam Sabry, director of sales at Dm Development, declares, “The government pays special attention to the city of Galala, so we received many inquiries from visitors about it, which indicates that this city has become a major concern.”
Sabry also states that the company presents “The Grove” project in Ain Sokhna, which consists of 70% villas and 30% chalets, and it is expected that the company will implement another project at the beginning of the new year in the Fifth Settlement, pointing out that the company’s offers at the exhibition are represented in payment system with installments of up to 10 years and a down payment of 5%.
On the other hand, Muhammad Masoud, commercial director of Memaar Al-Ashraaf Developments, elaborates that the company launched two projects in the Fifth Settlement and Obour City, both of which are commercial, administrative, residential and hotel.
He further points out that the company offers exclusive discounts, during the exhibition period, of 10% for the Fifth Settlement and Obour City projects, in addition to a discount of 200 pounds per meter in the North Rehab and Narges projects and 15% in the “Beit Al Watan” project.
In another context, Wassim Odeh, sales manager at Alburouj Egypt, reveals that the company is participating in this exhibition with its latest project, “SIXTY ICONIC TOWER” in the Administrative Capital, noting that the company offers discounts of up to 5% for administrative units, 10% for commercial units and 40 % for cache.
Moreover, Amani Ibrahim, branch manager at Taj Misr developments, states that the company offers payment facilities, during the exhibition period, represented by a 10% down payment and payment systems up to 10 years, in equal installments without any different payments.
On his part, Ramy Hossam El-Din, sales team leader at Brouq Developments, indicates that the company is launching, during the National EXPO 2021, the “Spark Capital Insight” project in the New Administrative Capital, which is a mixed-use commercial, administrative and medical project, adding that the company provides discounts ranging between 20% – 25% on some commercial units, 10% for administrative, and between 20% – 25% for medical.
On the other hand, Al-Safwa Developments has introduced the “S1” project in the New Administrative Capital, which includes commercial, administrative and hotel units, with multiple payment systems starting from 6 years and up to 10 years with a 10% down payment, while Dahab Developments has presented the “ITC” project, which includes On commercial and administrative units, with payment systems starting from zero down payment over 4 years and up to 30% down payment over 6 years.
In a related context, the UC Developments has participated in this exhibition through the “Unitower” project, with payment facilities of up to 7 years and a down payment of 15%. Bedsides, CCR Developments has revealed discounts of up to 5% on cash and 7% on the installments system, on the “CCR tower” project, with payment systems up to 9 years.